Organic Search Manager

2 weeks ago


Cupertino, California, United States Apple Full time

About the Company

Apple is an equal opportunity employer that is committed to inclusion and diversity. We take affirmative action to ensure equal opportunity for all applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, Veteran status, or other legally protected characteristics.

About the Role

We are seeking a highly skilled SEO Lead Specialist to join our team at Apple. As an Organic Search Manager, you will be responsible for shaping the voice of Apple products in organic search to billions of people.

Responsibilities:

  • Responsible for shaping the organic search strategy for Apple products and services across several of Apple's digital platforms, including but not limited to Apple's marketing site and online store.
  • Support a major website re-platforming project and ensure minimal impact on organic search performance.
  • Manage the organic search feature backlog and bring SEO technical projects from ideation to production with different developer teams at Apple.
  • Conduct thorough keyword research and competitive analysis to identify opportunities for growth and optimization.
  • Collaborate with cross-functional teams, including content, marketing, product, and engineering, to ensure SEO requirements are integrated into all digital efforts and product launches.
  • Monitor, analyze, and report on SEO performance and search trends, making data-driven decisions to optimize and improve campaign performance.
  • Be part of the working group that will develop a shared set of processes that will define cross-functional operational standards for future platforms.
  • Create and maintain relationships with key partners around Apple to advocate for SEO initiatives and secure necessary resources and support.

Requirements

  • A minimum of 7 years of experience with SEO for a global brand or digital agency.
  • Solid experience managing complex and time-critical technical projects.
  • Experience with in-depth keyword and topic research.
  • In-depth knowledge of the latest SEO standard methodologies across all significant worldwide search engines.
  • Proficiency in SEO tools such as Google Search Console, seoClarity, Ahrefs, and Screaming Frog.

Estimated Salary Range

The estimated salary range for this role is between $143,900 and $216,900 per year, depending on your skills, qualifications, experience, and location.



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