Director of Marketing

21 hours ago


Springfield, Virginia, United States AEM Full time
Job Summary

This is a senior management role responsible for developing, implementing, and managing marketing initiatives for the organization. The purpose of this position is to plan and execute marketing strategies to meet company targets for growth, retention, and profitability.

Key Responsibilities
  • Contribute to the company's strategic direction and formulate tactics to meet set objectives.
  • Lead, plan, implement, and manage marketing communications initiatives, including advertising, digital initiatives, customer segment strategies, content development, and revenue growth efforts.
  • Plan and manage marketing organization resources according to agreed budgets.
  • Develop and manage the work ethic, culture, and values of the marketing team.
  • Contribute to new service and product development planning and management.
  • Define the appropriate marketing organization structure that aligns with the company's strategic direction and goals.
  • Lead the marketing strategic planning, including corporate positioning and competitive analysis, customer segment selection, and penetration plans.
  • Define and direct marketing programs for demand creation, lead generation, and lead tracking and management.
  • Work closely with business unit leaders to develop and manage partner strategies and programs.
Qualifications
  • Ability to be internally inspired to perform a task to the best of one's ability using his or her own drive or initiative.
  • Understanding of the principles of marketing and advertising cost-effectiveness.
  • Ability to hold steadfast and complete a goal.
  • Ability to convince a group of people to work toward a goal.
  • Ability to recover from, or adjust to, misfortune or setbacks.
  • Ability to reach outcomes that gain the support and acceptance of all parties.
  • Ability to organize and direct oneself and effectively supervise others.
  • Ability to make decisions or take actions to solve a problem or reach a goal.
  • Ability to gain respect and credibility with co-workers and customers.
Education and Experience

Bachelor's Degree in Marketing, Communications, Business Administration, or related degree and 5 years' experience in related fields across several functional areas, including sales, marketing, customer service, or the like. Minimum 3 years in management with demonstrated success in senior/executive level positions.

Language Skills

Ability to speak, read, write, and comprehend documents written in English to an above-average competency. Must be a very competent writer and evaluator of business letters and proposals. Able to communicate and motivate effectively via oral conversation and written media.

Mathematical Skills

Ability to add, subtract, multiply, and divide in all units of measure at an Intermediate to Advanced level. Ability to work with mathematical concepts such as probability and statistical inference. Able to understand profit and loss calculations, as well as more advanced business finance, such as gross margin percentages and calculations, depreciation, capital and revenue expenditure, cash flow, and overheads.

Reasoning Ability

Ability to solve practical problems and deal with a variety of concrete variables in situations where only limited standardization exists. Ability to interpret a variety of instructions furnished in written, oral, diagram, or schedule form.

Computer Skills

Intermediate level requirement in Microsoft Word, Excel, and PowerPoint (Advance Level preferred). Minimum keyboard skill level of 40 wpm. Must be proficient in electronic communication and applications.

Work Environment

The working conditions are those of a normal office environment with the absence of disagreeable elements. The noise level in the work environment is usually moderate.


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