Web Performance Lead

1 week ago


Emeryville, California, United States XQ Full time
As a Website Growth Manager at XQ, you will be responsible for creating a high-performing SEO traffic and conversion engine that aligns with our brand standards. Reporting to the Head of Growth and Marketing, this role requires a blend of strategy, analytical skills, and technical expertise to drive growth and enhance the user experience.

Key Responsibilities:
  1. Growing the Community: Define strategy for the XQ website, including growing the community and increasing conversion and impact of XQ Products.
  2. Managing the Roadmap: Own the website roadmap to ensure timely launches of content and features that support products and campaigns, as well as strategic testing needed to support MarComm Initiatives.
  3. Optimizing User Experience: Help manage and communicate a comprehensive optimization strategy for the website, with a strong focus on improving conversion rates and user experience.

Requirements:
  • 5+ years in website management role with a track record of driving website growth, managing a roadmap, and improving key metrics.
  • Proven experience as a Project Manager or similar role, with a focus on website optimization and conversion rate optimization.
  • Strong understanding of user experience (UX) principles, web design best practices, and conversion funnel optimization.
  • Familiarity with frontend development technologies (HTML, CSS, JavaScript) and content management systems (CMS). Wordpress and Webflow experience preferred.
  • Excellent project management and organizational skills, with the ability to manage multiple projects simultaneously.
  • Strong communication and collaboration skills, with the ability to effectively work with cross-functional teams.
  • Results-oriented mindset with a passion for driving growth and achieving measurable outcomes.
  • Strong understanding of SEO, content marketing, and digital marketing best practices.


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