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Digital Marketing Specialist
2 months ago
We are seeking a highly skilled Digital Marketing Specialist to join our team at Calculated Hire. As a Paid Search Expert, you will be responsible for developing and implementing effective paid search campaigns to drive targeted traffic and maximize ROI.
Key Responsibilities- Partner with internal stakeholders to understand business goals and craft effective paid media strategies.
- Conduct comprehensive keyword research, audience analysis, and competitive assessments to inform campaign strategies.
- Implement end-to-end paid advertising campaigns on Google Ads, Bing, and other relevant platforms.
- Monitor and optimize campaigns to exceed key performance indicators (KPIs) such as ROAS, CTR, CPM, and conversion rates.
- Allocate and manage multi-million-dollar budgets efficiently across campaigns and platforms to maximize ROI.
- Implement bid strategies and adjustments for optimal campaign performance.
- Work closely with creative teams to develop compelling ad creatives aligned with brand messaging and target audience preferences.
- Conduct A/B testing of ad creatives to identify top-performing assets.
- Enhance Quality Score, Account Health, or platform equivalent.
- Track and manage product feeds from third-party platforms to Google Ads, Meta, and other platforms.
- Ensure optimal product listings and site compliance by regularly monitoring Google Merchant Center.
- Utilize tools including GA4, Meta, Google Ads, and other analytics tools to track campaign performance.
- Generate insightful reports and provide actionable recommendations for ongoing improvement.
- Clearly communicate campaign results, insights, and optimizations to clients.
- Track key KPIs over time and strategize for continuous improvement.
- Foster strong relationships with cross-functional teams, serving as a secondary point of contact for paid media discussions.
- Bachelor's Degree in Marketing or related field.
- 3-5 years of experience working in SEM and Shopping with an e-commerce company.
- Google AdWords' or Bing AdCenter Certified (SEM, Shopping, and Merchant Center).
- Proficient in Microsoft 360 suite.
- Working knowledge in Tableau and Adobe Analytics.
- Proficient with Google Adwords, Bing AdCenter, GA4, and feed management platforms like Channel Advisor/Feedonomics.
- Demonstrates strong ability to collaborate and work effectively with cross-functional teams.
- Demonstrates action-oriented attitude while working on projects and new opportunities/challenges.
- Strong and effective communication skills.
