Digital Marketing Specialist
4 weeks ago
Forthea is seeking a skilled Digital Marketing Specialist to drive the strategy and success of our pay-per-click (PPC) service and other interactive paid advertising services.
The ideal candidate will be responsible for planning, optimizing, implementing, and analyzing paid search engine marketing activities for a variety of clients. This position is key to future growth and will be responsible for the top-to-bottom management of assigned clients' PPC activities.
The Digital Marketing Specialist will work closely with cross-functional team members and serve as an integral part of the service organization and the company's overall growth strategy.
Key Responsibilities:
- Day-to-day management of client search plans and programs, including oversight of bid recommendations, execution details, budgets and performance testing/optimization
- Develop near-term and long-term PPC account strategies and roadmaps
- Execute day-to-day tactics that increase client revenue, site traffic, conversion, and margins
- Keyword analysis, including keyword list building, search volume analysis, and recommendations
- Work closely with search engine reps on proposals and optimization plans
- Campaign bid management and optimization using tracking tools determined by the client
- Copy development for paid search listings
- Management of client billing, budgets, and reporting
Requirements:
- 1-3 years search engine marketing (SEM) experience with a strong background that includes online campaign planning and buying
- Effective writing, verbal communication, and presentation skills
- Strong analytic skills and ability to relate results to client business objectives
- Proficient project management skills
- Able to multi-task, organize, prioritize, and structure workload
- Proficient with search engine interfaces, tracking tools (ad serving), and procedures (both search and online)
- Excellent client and account service record
- Strong track record of delivering high-quality results for clients
- Experience with developing, presenting, and executing effective communications, media, and interactive marketing plans
- Industry work experience in marketing, advertising, PR, communications, consulting, or similar
- Knowledge of Microsoft Word, Excel, Outlook, and PowerPoint
What We Offer:
- Great salary and secure working environment
- Excellent benefits including paid health insurance, vacation, dental
- Becoming an integral part of a cutting-edge agency and helping it grow
- Working with a talented and dedicated group
- Casual atmosphere with professional standards
- Creative, modern, and spacious work environment
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