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Growth Marketing Manager for Construction Solutions

2 months ago

Albany, New York, United States The Access Group Full time
Job Overview

Become a pivotal part of our dynamic marketing team at Access Group, where innovation meets strategy.

Our guiding principle of 'Love Work, Love Life, Be You' is at the heart of our achievements, and we seek individuals who are equally passionate about enhancing our operations and driving success.

About Access Group:

At Access, we are dedicated to the evolution of software and the ever-changing landscape of technology. Our commitment drives us to collaborate across various sectors, gaining insights into the unique business requirements of our clients—from Healthcare to Education, Non-Profit to Hospitality, and Construction among others. We are devoted to equipping our clients with the tools they need to navigate industry challenges effectively.

With our recent expansion into the US market through the acquisition of COINS, a rapidly growing technology firm in the construction sector, we are poised for remarkable growth.

Why Advance Your Marketing Career with Access Group?

Work alongside industry-leading marketers in a collaborative and inquisitive environment, where you can thrive in a business culture that promotes limitless career growth and substantial rewards. We prioritize hiring top talent and foster a culture of continuous learning, enabling us to innovate and communicate effectively with our audience.

Our award-winning B2B global marketing team is driven by individual ownership and accountability. The synergy between our sales and marketing teams is a key factor in our success, and we are committed to nurturing this relationship to achieve outstanding results.

Your Role:

We are seeking a skilled professional to join our global marketing team within the fast-paced Construction ERP division, focusing on marketing initiatives for prospects and clients in the US. You will lead the US marketing strategy and execution, showcasing a natural ability to generate leads through various channels, including Account-Based Marketing (ABM), events, content creation, paid media, digital public relations, and search engine optimization.

Your responsibilities will include:

  • Owning and ensuring the successful achievement of marketing pipeline objectives in the US for our Construction products, particularly the COINS product, with a focus on significant quarter-on-quarter growth.
  • Monitoring and optimizing digital pipeline performance to meet order intake goals that support business expansion.
  • Creating and implementing digital marketing strategies aimed at key accounts to generate leads and enhance awareness and engagement.
  • Overseeing demand and lead generation activities across various marketing channels, including ABM, paid media, SEO, email campaigns, webinars, events, and digital PR.
  • Conceptualizing, refining, and executing campaigns and messaging to improve lead generation in the current quarter.
  • Collaborating with the digital team to enhance user experiences on our website, focusing on conversion optimization.
  • Conducting comprehensive analyses of marketing channels, lead quality, and order intake gaps to identify areas for performance enhancement.
  • Partnering with sales to boost lead volume and equip them with effective content.
  • Working with the broader Construction team to align on global marketing initiatives.

Qualifications:

Essential Skills:

  • Proven experience as a growth marketer in a B2B demand generation role within a software organization, preferably with knowledge of the construction industry.
  • Demonstrated success in executing integrated marketing plans that meet business KPIs.
  • Expertise in managing digital marketing funnels, including target audience identification, outreach strategies, and messaging.
  • Familiarity with digital tools such as Marketo and Google Analytics.
  • Hands-on experience in delivering marketing initiatives and developing growth-oriented marketing plans.
  • Strong commercial acumen with the ability to make informed recommendations on marketing investments for optimal ROI.

Preferred Skills:

  • A proactive approach to making an impact and challenging conventional methods to achieve targets.
  • Creative skills to effectively communicate software benefits to decision-makers.
  • Experience in managing and influencing various internal and external stakeholders.
  • Strong organizational and project management skills to drive cross-functional execution amidst competing priorities.
  • Confidence in collaborating with senior stakeholders, particularly in Sales, to develop and implement growth strategies.

Please note that this role requires collaboration across different time zones, necessitating flexibility in working hours.

What Access Group Offers:

As a growing software company, we are committed to the development of our employees and will work with you to create a personalized success plan that accelerates your career while making a meaningful impact.

In addition to a competitive salary, we pride ourselves on fostering strong, lasting relationships with our employees. Joining our team comes with a range of benefits, including:

  • 22 days of paid time off
  • 11 company-paid holidays
  • Comprehensive medical, dental, and vision insurance
  • 5% 401(k) company match
  • Short-term and long-term disability insurance
  • Parental leave for all parents
  • A flexible work environment

At Access Group, we believe that everyone should Love Work and Love Life. We value diversity and recognize that varied perspectives enhance our business operations and customer support.

Are you ready to make a difference?