Digital Marketing Coordinator

3 weeks ago


Newport News, Virginia, United States Virginia Living Museum Full time
Job Title: Digital Marketing Coordinator

Join the Virginia Living Museum team as a Digital Marketing Coordinator, responsible for managing and optimizing the museum's digital presence. As a member of the Marketing & Communications team, you will support integrated marketing efforts to enhance the museum's online visibility and user experience.

Key Responsibilities:
  • Maintain and optimize the museum's website, ensuring a seamless user experience and adherence to accessibility principles.
  • Develop and implement SEO and keyword strategies to improve site performance, ranking, and user engagement.
  • Manage and create digital advertising campaigns, including Google AdWords and Google Ad Grants, to drive engagement and revenue generation.
  • Oversee email marketing analytics, testing, and deployment of automations to drive engagement and revenue generation.
  • Monitor and analyze social media user engagement, suggesting content optimizations and directing social media, search, online display, and remarketing advertising strategies.
Requirements:
  • Bachelor's degree in Marketing, Communications, Information Technology, or related field.
  • Proven experience as a webmaster or in a similar role.
  • Strong understanding of SEO and keyword strategies.
  • Familiarity with Content Management Systems (CMS) and website architecture.
  • Proficiency in writing and uploading website metadata.
  • Strong analytical skills with the ability to produce timely reports.
  • Proficiency in using email CRM systems.
  • Ability to manage multiple projects and deadlines simultaneously.
  • Exceptional interpersonal and organizational skills.

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