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Director of Business Development and Marketing

2 months ago

Saint George, Utah, United States Zion HealthShare Full time
Job Overview

Zion HealthShare is seeking a visionary Director of Business Development and Marketing to spearhead our growth initiatives and elevate our brand presence. This role will be instrumental in expanding our member base, forging strategic partnerships, and implementing effective marketing strategies to promote our innovative healthcare sharing model.

Key Responsibilities:

  • Develop and execute a comprehensive business development strategy to identify and pursue new business opportunities, driving membership growth and organizational expansion.
  • Cultivate and maintain strong relationships with key stakeholders, including healthcare providers, community leaders, and potential partners.
  • Negotiate and secure strategic partnerships and affiliations to support our mission and growth objectives.
  • Conduct market research and analysis to stay informed about industry trends and competitive dynamics, informing strategic decision-making.
  • Develop and implement robust marketing strategies to increase Zion HealthShare's visibility and attract new members, leveraging digital advertising, content marketing, and social media outreach.
  • Oversee the creation and management of marketing campaigns, ensuring effective allocation of resources to achieve desired outcomes.
  • Lead, mentor, and support a team of marketing and business development professionals, promoting a collaborative and high-performance culture.
  • Set clear performance goals, provide regular feedback, and ensure team objectives align with organizational goals.
  • Prepare and present regular reports on business development and marketing performance, highlighting key metrics and insights.

Requirements:

  • Bachelor's degree in Business Administration, Marketing, Healthcare Administration, or a related field. Advanced degree preferred.
  • 7-10 years of experience in business development and marketing, with a focus on the healthcare or membership-based sectors.
  • Deep understanding of marketing principles, digital strategies, and business development best practices.
  • Strong leadership, communication, and negotiation skills.
  • Proficiency in CRM systems, marketing automation tools, and data analysis.
  • Ability to work independently and collaboratively in a fast-paced, dynamic environment.
  • Strategic thinker with a proactive approach to identifying and solving problems.
  • Creative mindset with a passion for driving growth and promoting innovative healthcare solutions.
  • Excellent interpersonal skills with the ability to build and nurture relationships with diverse stakeholders.
  • Detail-oriented with strong organizational and project management capabilities.
  • Results-driven with a flexible approach to adapting to evolving market conditions.