Digital Marketing Strategist

7 days ago


Lansing, Michigan, United States MSUFCU Full time

We are seeking a skilled Digital Marketing Strategist to join our team at M3 Group, a fully integrated branding and marketing agency in Lansing, MI. As a key member of our media team, you will play a crucial role in supporting the Senior Media Strategist by planning and coordinating media placements for our clients.

The ideal candidate will have 5+ years of experience managing traditional, digital, and social paid media campaigns, with a proven track record in media buying on TikTok, Meta, YouTube, and LinkedIn. You will be responsible for developing and optimizing strategies for traditional media as well as digital, social, and search campaigns, ensuring alignment with our business goals and client expectations.

Your key responsibilities will include maintaining a thorough understanding of our services, executing media buys to drive account growth, nurturing client relationships, identifying new business opportunities, and coordinating with internal teams to meet client objectives.

As a Digital Marketing Strategist, you will work collaboratively with our team members to address client needs as they arise, serve as the liaison with media representatives, and implement, monitor, and optimize campaigns to maximize impact.

You will also develop and present comprehensive campaign reports, outlining the effect of marketing efforts on business goals and providing insights for campaign improvements. Additionally, you will analyze campaign data using tools like Google Analytics to assess website traffic, conversions, and overall campaign ROI.

To be successful in this role, you will need excellent communication and negotiation skills, organization, multitasking, and self-motivation to keep work and deadlines on schedule. You will also require attention to detail, critical thinking skills, and the ability to make independent judgments when required.

In terms of benefits, we offer a competitive salary range of $48,000 - $58,000+ dependent on experience, 100% company-paid health, dental, vision, life, and long-term disability premiums, up to 13 days of PTO within your first year, as well as 8 paid holidays, 401(k) with an immediate 2:1 match, plus an automatic 2% contribution from the company, and 6 weeks of paid parental leave.



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