Communications Arts and Sciences Director of Communication and Marketing

1 week ago

East Lansing, United States Michigan State University Full time

Working/Functional Title

Director of Communication and Marketing

Position Summary

Seeking a seasoned marketing communications professional to lead the marketing and communications unit of the Michigan State University College of Communication Arts and Sciences. Successful candidates will direct overall integrated marketing and communications strategies for the college including but not limited to leading strategic communications planning, traditional and digital marketing strategy and implementation, internal and external communications, brand management, public affairs, research publicity, crisis communication, social media, advertising, and media . This position will report directly to the dean and serve as a member of the college leadership team. The position reports functionally and administratively to the College of Communication Arts and Sciences with a dotted line to University Communications and Marketing for the purposes of collaboration, alignment and coordination.

This position has opportunity for a hybrid working schedule with a minimum of three days per week in-office. Remote work agreements are continuously assessed based on the needs of the organization and follow policies and guidelines provided by the College of Communication Arts & Sciences and Michigan State University.

Key responsibilities include but are not limited to:

College Communication and Marketing:

Identify stories to promote the college locally and nationally, establishing ComArtSci as a leader among communication college peers. Work collaboratively with lead communicators throughout campus to develop joint content, focus on shared initiatives that benefit MSU and ComArtSci and share learning and best practices as part of strategic partnership. Plan and oversee coordination and execution of core college communications including annual report and alumni newsletter. Coordinate college content production; oversee and optimize processes to engage ComArtSci’s marcom team and vendors in collaboration with faculty to produce editorial content and marketing materials (digital and print) to shape the reputation of the college. Coordinate with University Communications and Marketing to leverage expertise and to access enterprise communications and marketing opportunities and tools. Conceptualize marketing materials and write and/or edit as needed to support development of these materials. Implement communication and branding standards and protocols for the college in alignment with university brand standards. Project management lead for large scale college projects

Strategic Planning and Execution:

Lead strategic communications planning and execution for the college. Conceptualize and execute integrated marketing communications plans and initiatives that reach multiple audiences to elevate ComArtSci’s reputation, increase engagement, and raise philanthropic intent among potential and existing constituents, donors, and alums. Define, develop, and pursue comprehensive, effective messaging and content to support strategic priorities and initiate communication efforts consistent with those priorities. Use metrics, analytics and research to better connect communications with audiences. Encourage adoption of new campus technologies that enhance personalization in communications. Maintain knowledge of academic program markets, competitive situations, and trends.

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