Hospice Marketing Liaison Specialist

3 days ago


Sacramento, California, United States Advanced Home Health Full time
Job Title/Position:
Marketing Liaison

Reports to:
Marketing Manager

Position Summary:
As a Marketing Liaison, you will serve as the primary point of contact between our agency and the community, fostering relationships and promoting our home health and hospice services. Your key responsibilities will include developing and implementing marketing strategies to increase market share, maintaining knowledge of industry trends and regulatory compliance, and working closely with the Marketing Manager to drive growth and excellence.

Essential Job Functions/Responsibilities:

Patient Care:
  • Achieve monthly personal production goals and meet/exceed minimum admit quotas for assigned locations(s) per home health and /or hospice compensation plan expectations
  • Successfully execute weekly, monthly, and quarterly strategies to increase market share through key account development including prospecting/diversification and call frequency/routing
  • Plan activities to maximize territory coverage for both existing and prospective accounts
  • Meet / exceed minimum daily/weekly call volumes/activity levels with key accounts/contacts to maintain and grow an active CRM pipeline and manage consistent referral development

Execute professional and effective sales calls that identify and meet the needs of the referral community, clearly communicating the features and benefits of Advanced Home Health/Advanced Hospice.


Work closely with the Marketing Manager/Branch Manager to drive a vision of growth by focusing every team member on the needs and expectations of the referral community and patients.


Maintain knowledge of the features and benefits of the services provided by Excelin Home Health companies, namely Advanced Home Health and Hospice, industry awareness, regulatory compliance and business trends affecting the agency and our business partners.


Exhibit a wise stewardship of the company's financial resources by projecting an ROI for monies spent and managing expenditures to a Sales and Marketing budget.


Professionally articulate competitive advantages, specialty programs, agency initiatives and Medicare guidelines, while differentiating and promoting agency deliverables from those of the competition.


Educate the medical community about the services of our organization through effective sales calls and in-services training/outreach with the appropriate tools, resources and collateral Physicians.


Complete sales administration duties and communicate in a consistently timely and accurate manner.



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