Marketing Specialist
2 days ago
As a Marketing Specialist - Asian Segment Lead, you will serve as a primary liaison to the Asian segment advertising agency, managing the development and implementation of statewide marketing initiatives and advertising campaigns in approximately seven Asian languages. This role offers the opportunity to provide strategic leadership and vision for the development, monitoring, and evaluation of the various components of the statewide marketing initiatives targeting the Asian community in California.
Key Responsibilities- Develop and implement marketing campaigns tailored to Asian-Americans, ensuring campaign creative assets meet the social, cultural, and linguistic needs of this audience.
- Evaluate the effectiveness of advertising campaigns, including learnings and their impact on final creative assets.
- Create and deliver engaging presentations to audiences, ensuring clear understanding and resonance.
This position requires highly developed fluent written and verbal communication skills in both English and Asian languages such as Cantonese, Mandarin, or Korean. Bilingual Pay Differential: If selected, incumbents will have to pass a verbal and written fluency exam. Once passed, incumbents will be compensated an additional $200 per month.
Working ConditionsThis position may be eligible for telework. The amount of telework is at the discretion of the Department and based on Covered California's current telework policy. While Covered California supports telework, in-person attendance may be required based on operational needs.
Special RequirementsA Statement of Qualifications (SOQ) is required to apply. The SOQ will be used as a pre-interview screening tool. Applicants who do not follow the SOQ instructions and/or do not answer the prompt as stated below may not be considered.
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