Paid Media Campaign Manager
3 weeks ago
Launch Potato is seeking a seasoned Digital Media Expert to lead our Native Advertising efforts. In this role, you will be responsible for managing high budget native media campaigns on ad networks such as Taboola, Outbrain, RevContent, and more. You will research, identify, and establish new traffic source opportunities and new ad networks. You will design compelling ad creatives and winning copy to target specific audiences with a focus on direct response tactics/strategies.
You will work cross-functionally with internal teams on optimization, A/B testing, and overall strategy to improve campaign yield and margin. You will contribute to the evolution of Launch Potato's media buying best practices including creating a native paid media playbook, training team members on native, and more. You will assist with hiring and scaling the paid media team.
As a key member of our team, you will have the opportunity to make a significant impact on our business and help shape the future of Native Advertising. If you're passionate about delivering results and making an impact, we want to hear from you.
Key Responsibilities
- Tactically plan, strategize, launch, and scale campaigns across platforms and verticals using various ad formats.
- Manage high budget native media campaigns on ad networks such as Taboola, Outbrain, RevContent, and more.
- Research, identify, and establish new traffic source opportunities and new ad networks.
- Design compelling ad creatives and winning copy to target specific audiences with a focus on direct response tactics/strategies.
- Work cross-functionally with internal teams on optimization, A/B testing, and overall strategy to improve campaign yield and margin.
Requirements
- 4 years of hands-on experience planning, strategizing, and scaling/optimizing digital media campaigns, with a specialization in paid Native (Taboola, Outbrain, and Revcontent are the priority).
- Possess a deep understanding of direct-response marketing principles and know how to create winning ads to drive engagement.
- In-depth knowledge of Native tools and best practices.
- Proficiency in Excel (Pivot Tables, Vlookups, etc.) and data visualization tools (Looker, PowerBI, Tableau, etc.) with the ability to analyze large sets of data independently.
Estimated Salary: $80,000 - $100,000 per year.
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