Native Advertising Manager
4 days ago
Launch Potato is seeking a seasoned Digital & Brand Strategist to lead our Native media buying efforts. As a key member of the User Acquisition team, you will drive business growth by planning, strategizing, launching, and scaling end-to-end Native campaigns across various platforms. With a proven track record of success in paid Native advertising, you will leverage your expertise to positively influence over 10 million new customers. Join our dynamic organization and take on a challenging role that will enable you to grow professionally and personally.
About the Job
This is an exceptional opportunity to join a fast-paced and innovative company as a key member of the User Acquisition team. You will work closely with internal teams to optimize, test, and refine our Native media buying strategies, ensuring maximum campaign yield and margin. Additionally, you will manage high budget native media campaigns on ad networks such as Taboola, Outbrain, RevContent, and more.
Responsibilities
* Plan, strategize, launch, and scale campaigns across platforms and verticals using various ad formats
* Manage high budget native media campaigns on ad networks such as Taboola, Outbrain, RevContent, and more
* Identify new traffic source opportunities and new ad networks (i.e. Design compelling ad creatives and winning copy to target specific audiences with a focus on direct response tactics/strategies
* Collaborate with internal teams on optimization, A/B testing, and overall strategy to improve campaign yield and margin
* Contribute to the development of Launch Potato's media buying best practices including creating a native paid media playbook, training team members on native, and more
* Support the User Acquisition team with processes, reporting, and operations
Requirements
* 4 years of hands-on experience planning, strategizing, and scaling/optimizing digital media campaigns, with a specialization in paid Native (Taboola, Outbrain, and Revcontent are the priority)
* Proficiency in Excel (Pivot Tables, Vlookups, etc.) and data visualization tools (Looker, PowerBI, Tableau, etc.) with the ability to analyze large sets of data independently
* Strong communication skills, both verbal and written, in order to develop cross-department relationships and keep stakeholders informed of campaign performance
* Salary: $80,000 - $100,000 per year, paid bi-monthly
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