Senior Director of Brand Engagement and Growth
3 weeks ago
The Interactive Advertising Bureau, INC. is seeking a resourceful and magnetic Senior Director of Brand Engagement & Growth.
Job Description$120,000 - $180,000 per year (base salary) + commission plan + bonus
This exciting role involves working closely with the entire digital media and marketing ecosystem to build relationships and membership within the brand community.
You will be responsible for:
- Managing a portfolio of current and prospective brand members to develop strategic relationships and drive engagement and revenue growth.
- Developing and executing a member engagement strategy to prompt optimal involvement.
- Leading member engagement initiatives by building deep, multi-faceted relationships with assigned members and facilitating their involvement beyond revenue goals.
- Promoting and selling IAB sponsorship opportunities, training, and certification programs to drive revenue.
- Partnering with the IAB Events team to ensure integrated member experiences.
You will need:
- A minimum of 10 years of direct experience in sales, account management, and member engagement.
- Experience working cross-functionally with teams and engaging at all levels of a member company's executive suite.
- Comfort presenting to large audiences and educating and speaking in public.
- A deep understanding of the digital media landscape and knowledge of the advertising technology, publishing, and social media sectors.
- Highly skilled in project management, capable of managing multiple projects simultaneously.
About IAB: The Interactive Advertising Bureau empowers the media and marketing industries to thrive in the digital economy. Our membership comprises over 700 leading media companies, brands, and technology firms. We advocate for our members and the value of interactive advertising to legislators and policymakers.
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