Community Engagement Coordinator

3 weeks ago


Detroit, Michigan, United States TOCA USA Full time
Job Description

Estimated Salary: $65,000 - $85,000 per annum

About TOCA USA

We are a leading provider of sports facilities and experiences. Our mission is to create meaningful connections with our guests and support each other to deliver awesome experiences every step of the way.

The Role

This role plays a key part in driving TOCA USA's growth and community impact by engaging with local organizations, building meaningful partnerships, and driving revenue through rental agreements.

  • Develop strong relationships with local businesses, schools, sports leagues, and community groups.
  • Lead grassroots marketing initiatives to boost TOCA USA's visibility and foot traffic.
  • Cultivate long-term partnerships that align with TOCA USA's mission and enhance its presence in the community.
Main Responsibilities

Revenue Generation:

  • Drive revenue through individual bookings and contracted rental agreements.
  • Approach and negotiate deals with community organizations, leveraging TOCA USA's unique offerings.
  • Consistently identify and secure new partnership opportunities to achieve sales targets.

Collaborative Marketing & Sales Strategy:

  • Collaborate with corporate sales and marketing teams to develop community-based campaigns.
  • Organize events and initiatives that resonate with local audiences and showcase TOCA USA's culture.
  • Use strategic insights to optimize partnership and marketing efforts within the region.
Outcomes & Impact
  • Partnership Success: Generate one new partnership per month per location in territory with local clubs, businesses, and organizations, driving increased guest traffic, affiliate program growth, and paid collaboration opportunities.
  • Affiliate Program Growth: Support building and scaling the affiliate program (3 partners per center) to increase partner participation, generating incremental revenue and consistent customer referrals to TOCA USA centers.
  • Corporate Wellness: Established corporate wellness program and ownership of all relationships with all major companies/organizations within a 10-mile radius of centers in a market area.
  • Guest Traffic Generation: Generate 20% of center guest traffic totals within your market area through local partnerships and community outreach.
Qualifications
  • Experience: 3-5 years in sales, partnership development, or community engagement (sports or hospitality industry experience preferred).
  • Education: Bachelor's degree in Business, Marketing, or Sports Management is a plus.
  • Proven ability to build and sustain partnerships while meeting revenue goals.
  • Exceptional communication, negotiation, and relationship-building skills.
  • Flexibility to work evenings, weekends, and holidays for events and outreach.
  • Passion for sports, community engagement, and creating inclusive experiences.


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