Marketing and Communications Specialist
3 weeks ago
Marketing Manager Job Description
The Marketing Manager will be responsible for creating exposure and awareness for One Sothebys Realty, a growing team of agents, and their property listings by implementing various design concepts and marketing campaigns.
Key Responsibilities:
- Creation of property marketing collateral: flyers, Offering Memorandums, Broker Opinions of Value, proformas, signage, email marketing, and social media content
- Creation of one-off agent design requests: direct mailers, business cards, brochures, promo materials
- Scheduling and coordination of photography/videography shoots and signage installations
- Maintenance of an email marketing account and database, creation of eblasts, and tracking of metrics
- Liaising with third-party web developer and navigating the backend of WordPress to implement necessary site changes, upload content, improve site's aesthetic, and spot/report bugs
- Liaising with a third-party social media company, supplying/designing/strategizing/editing content, approving content, and analyzing monthly performance reports
- Research and scheduling of demos for new software/technology
- Assistance in the planning of company events, recurring meetings, and exploration of networking opportunities
- Planning of sponsorship opportunities, keeping track of deadlines and providing all information to organizers and attendees in a timely manner
- Coordination with third-party PR company when a notable transaction presents an opportunity for editorial exposure
- Assistance in the go-to-market campaigns for new listings on Costar/LoopNet, troubleshooting of Costar's Marketing Manager platform, and coordination of workshop sessions with Costar representatives
- Exploration of advertising opportunities with commercial real estate publications
- Assistance in the onboarding of new agents, providing support through materials and access to various resources
- Work with analyst to produce quarterly south Florida market reports and promote them through various channels
- Familiarity with a list of preferred vendors, keeping track of which vendors service which counties
- Tracking of invoicing for all orders ensuring timely payment
- Demonstration of an interest in the commercial real estate industry, making an effort to familiarize oneself with who's who in the industry
Requirements:
- 3-5 Yrs. of progressive marketing experience in Commercial Real Estate
- Knowledge of MS Windows, MS Office applications (Word, Excel, Outlook, and Power Point)
- Bachelor's degree in Marketing, Communications, Design, or related (Master's preferred)
- Fluent in English, other languages a plus
Benefits:
- Medical, Dental, and Vision
- 401k
- A generous PTO and Holiday calendar
- Start-up office environment
- Growth potential
- Training and development
Job Type: Full-time
On-site, not a remote position.
One Sothebys Realty is an Equal Opportunity Employer; participates in E-Verify and conducts background checks.
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