Digital Advertising Director

5 days ago

Lehi, Utah, United States Pattern Full time
Job Description:

Are you passionate about data-driven marketing and ecommerce acceleration? Do you have a knack for developing innovative strategies and leading high-performing teams? We're seeking a seasoned Digital Advertising Director to join our team at Pattern, a leading ecommerce acceleration company.

As a Digital Advertising Director, you will be responsible for leading our digital advertising efforts across multiple platforms, including Amazon, Walmart, and Target. You will work closely with our Brand Management team to develop and execute strategies that drive incremental growth and reach the broadest and most relevant audiences.

This is a full-time role that requires a hybrid schedule (three days in office each week) based in our beautiful Lehi, Utah office. If you're a results-driven marketing professional with a passion for ecommerce acceleration, we encourage you to apply.

Responsibilities:
  • Lead technology development by identifying key product enhancements and serving as the business lead in requirements development, design, and UAT efforts.
  • Collaborate with partners or leadership to determine the goals of digital advertising projects and develop plans to meet them.
  • Lead brainstorming sessions with team members to cultivate ideas for new digital advertising campaign concepts, including content and design elements.
  • Oversee brand relationships from a digital advertising perspective and lead all digital advertising performance presentations to partner executives.
  • Serve as the subject matter expert for Amazon search optimization for partners.
  • Drive growth within Pattern's portfolio brands, including launching brands into new markets or marketplaces.
  • Oversee all budget and reporting for performance marketing across Amazon, Walmart, Target, Ebay, etc.
  • Manage, mentor, and grow our existing ads team to ensure best practices and Pattern values are followed and maintained.
Requirements:
  • Bachelor's degree in Marketing, Business, or a related program.
  • 5+ years of experience in team building/development.
  • 7+ years of experience in the world of multichannel or online marketing, managing Paid Media campaigns.
  • Strong all-around knowledge of the digital advertising mix with working knowledge of Amazon, Walmart, Target, and other ecommerce platforms.
  • Ability to succinctly synthesize and deliver back marketing metrics, overall performance correlation, and comprehensive marketing strategies to reach partner objectives.
  • Experience with top-tier advertising/digital marketing technologies (Pacvue, Quartile, etc.).
What We Offer:

We offer a dynamic and supportive work environment, competitive pay, and a comprehensive benefits package, including unlimited PTO, paid holidays, onsite fitness center, company-paid life insurance, casual dress code, and more.

We are an equal opportunity employer and celebrate diversity. We are committed to creating an inclusive environment for all employees.

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