Digital Marketing Director

3 days ago


Fort Lauderdale, Florida, United States Great HealthWorks Full time

Job Title: Digital Marketing Director

About the Role:

We are seeking a highly skilled Digital Marketing Director to join our team at Great HealthWorks. The successful candidate will be responsible for leading the development and execution of comprehensive paid media strategies across various platforms, including Meta, Google, TikTok, YouTube, and Performance Max.

Key Responsibilities:
  • Develop and execute high-performance campaigns on Meta and Google platforms, with a focus on driving brand exposure, engagement, and conversions.
  • Manage substantial monthly budgets exceeding $200,000 on both Meta and Google platforms, optimizing spending efficiency and driving ROI.
  • Leverage expertise in data-driven audience targeting to deliver tailored ads to specific customer segments, optimizing ad relevance and engagement.
  • Analyze complex data sets, extract actionable insights, and create data-driven reports to inform strategy, optimizations, and stakeholder communication.
About You:

To be successful in this role, you will require:

  • A Bachelor's degree.
  • 5-7 years of hands-on experience in paid media management, with a strong emphasis on Meta (Facebook and Instagram) and Google Ads.
  • A strong understanding of full funnel digital marketing campaigns.
  • Familiarity with e-commerce, DTC, and consumer brand marketing trends.

Additionally, we offer a competitive salary range of $120,000 - $180,000 per year, depending on experience.



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