Senior Vice President of Marketing

2 days ago


Milwaukee, Wisconsin, United States GOODWILL INDUSTRIES OF SE WISCONSIN Full time
Job Title: Senior Vice President of Marketing

Goodwill Industries of SE Wisconsin is seeking a highly experienced Senior Vice President of Marketing to lead our marketing efforts and drive revenue growth.

Responsibilities:
  • Develop and execute comprehensive marketing strategies to drive customer acquisition, engagement, and revenue growth.
  • Oversee the development and execution of short- and long-term brand and communication strategies.
  • Partner with internal business leaders to balance short-term tactical execution & spend with long-term growth strategies.
  • Establish and oversee implementation of the organization's comprehensive go-to-market and digital strategies.
  • Serve as senior marketing advisor to senior and executive leadership.
  • Continually analyze the competitive and digital landscape, market trends, and customer behavior to inform marketing strategies.
  • Measure mission, revenue, and margin impact of marketing activity performance.
  • Manage vendor service level agreements and oversee the utilization and overall relationships with external agencies/vendors.
  • Develop and manage budget to ensure effective allocation and spending.
Requirements:
  • Bachelor's Degree required and a minimum of 10 years experience of progressively responsible Marketing experience in mid to large organizations with multiple business lines.
  • Retail industry experience highly desired.
  • MBA preferred.
  • Experience using data to leverage consumer insights to develop effective marketing programs and campaigns.
  • Proven track record of success in developing, executing, and measuring integrated marketing campaigns that drive revenue growth.
  • Deep understanding of both traditional and digital marketing channels, with experience leveraging data and analytics to optimize performance.
  • Proficiency in marketing analytics tools, advertising platforms, and CRM systems.
Physical/Sensory Demands:

The job requires the ability to remain stationary for sustained periods of time, move about to accomplish tasks, operate a computer or similar technology, and communicate with others.



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