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Sales Account Executive
2 months ago
Nexstar Broadcasting is seeking an experienced Sales Account Executive to join our team. As a Sales Account Executive, you will be responsible for generating advertising revenue by calling on established local clients, agencies, and cold-calling new prospects.
Key Responsibilities:- Implement strategies to consistently grow revenue and exceed revenue goals.
- Establish credible relationships with local business community.
- Maintain assigned accounts and develop new accounts.
- Uncovers client's business needs through a comprehensive needs analysis and then builds customized schedules for long term business growth.
- Prepares and delivers in person sales presentations to clients.
- Has a working knowledge of either the TV industry or the digital industry or both.
- Explains to customers how specific types of advertising will help promote their products or services in the most effective way possible.
- Provides clients with information regarding rates for advertising placement in TV and digital.
- Works with clients and station personnel to develop their commercial message.
- Bachelor's degree in Marketing, Advertising or Mass Communications, or a related field, or an equivalent combination of education and work-related experience is preferred.
- Valid driver's license with an acceptable driving record.
- Experience achieving long-range objectives and implementing the strategies and actions to achieve them.
- Expertise in all Microsoft Office products, mainly Word, PowerPoint, Excel and Outlook.
- Knowledge and has used basic CRM systems.
- 3+ years of outside sales experience is preferred.
Nexstar Broadcasting is an equal opportunity employer and welcomes applications from diverse candidates. We are committed to creating an inclusive work environment that values diversity, equity, and inclusion.