Senior Product Leader

3 weeks ago

San Jose, California, United States Tik Tok Full time
About the Role

We are seeking a senior product leader to join our US TikTok Shop User Growth team. As a key member of our team, you will be responsible for leading one of the directions in the TikTok Shop user acquisition team for the US market. This includes team management, roadmap planning, OKR setting, competitor research, gameplay feature, and incentive or traffic growth strategy development.

Key Responsibilities

  • Develop and execute strategies to acquire, activate, and retain users for TikTok Shop in the US market.
  • Lead a team of product managers to design and implement user growth initiatives.
  • Collaborate with cross-functional teams to develop and deploy incentive strategies, such as coupons, direct subsidies, coins, etc., to increase user conversion rates.
  • Work with the Recommendation Algo team, paid ads team, and creator marketing team to increase traffic of potential users.
  • Manage budgets and allocate resources to achieve the best global ROI solution.
  • Explore revenue growth strategies on the seller side, such as cobudgeting, copromotion, and incentive design, to improve the User Growth team budget ROI.
Requirements

  • Bachelor's degree in Business, Economics, Computer Science, or a related field.
  • 5+ years of relevant experience in Ecommerce or Product in a technology company.
  • 5+ years of experience designing and implementing incentive and subsidy strategies to onboard new customers to a marketplace.
  • 5+ years of experience focused on commerce ecosystems, preferably in user growth, promotional tools, user experiences, and more.
  • 3+ years of experience managing product teams.
  • Strategic and logical thinker with adequate planning, analytical, and problem-solving abilities.
  • Proven ability to lead a data-driven team. Capable of in-depth data interpretation and highly data-sensitive.
  • Passionate about understanding user demands with different cultural backgrounds and excellent communication skills to work cross-functionally in a globally collaborative environment.
About TikTok

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. We are passionate about this and hope you are too. We are committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs, or other reasons protected by applicable laws.

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