Global Marketing Strategist

3 days ago


Chattanooga, Tennessee, United States Astec Industries Full time
Astec Industries is a global leader in environmentally focused infrastructure and manufacturing. Our mission is to design and build innovative products for the industries we serve. We leverage cutting-edge solutions and technologies to serve customers worldwide.

As a Field Marketing Strategist, you will play a key role in maintaining a consistent brand through website maintenance, PR, and marketing materials. Your responsibilities will include developing strategic marketing plans, implementing print, broadcast, and online content, and creating and maintaining the organization's overall brand through all media avenues.

Key responsibilities include:

• Maintaining a consistent brand across all marketing channels
• Developing and implementing strategic marketing plans
• Creating and maintaining marketing materials, including print and online content
• Providing support with organizing trade show displays and materials
• Monitoring media and safeguarding the company logo
• Analyzing website performance using Google Analytics
• Researching competitors and providing analysis
• Assisting with meeting planning and event coordination
• Managing marketing material inventory and distribution
• Assisting with trade show planning and execution
• Maintaining promotional item databases and managing employee apparel
• Keeping updated marketing materials available on the website
• Assisting with social media management, including corporate Facebook, YouTube, Twitter, and LinkedIn pages

Requirements:

• Bachelor's degree in Marketing, Communication, or a related field
• Proficiency in Microsoft Office, Microsoft Outlook, and Adobe Creative Suite
• Experience using social media outlets, including YouTube, Facebook, Twitter, and LinkedIn
• Mechanical aptitude and understanding of products and services preferred

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