Data-Driven Marketing Manager
5 days ago
Customer Engagement Manager Role Overview:
We are seeking a skilled Customer Engagement Manager to join our team at Mason Interactive. The successful candidate will drive customer engagement and retention through data-driven strategies and develop a comprehensive lifecycle marketing strategy that aligns with our brand values and client expectations.
Key Responsibilities:
- Develop and execute a comprehensive lifecycle marketing strategy that aligns with our brand values, growth goals, and client expectations.
- Campaign Management: Design, execute, and oversee campaigns across the customer lifecycle, including acquisition, onboarding, retention, and reactivation.
- Conduct in-depth data analysis to identify customer behavior trends and create targeted audience segments.
Requirements:
- Bachelor's Degree in Marketing, Business, Data Analytics, or a related field.
- Minimum of 5 years in lifecycle, retention, or CRM marketing, with a record of driving engagement through multichannel campaigns.
- Experience with Klaviyo and familiarity with other CRM platforms.
Estimated Salary: $110,000 - $140,000 per year based on experience.
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