Data-Driven Marketing Manager

5 days ago


Charlotte, North Carolina, United States Mason Interactive Full time

Customer Engagement Manager Role Overview:

We are seeking a skilled Customer Engagement Manager to join our team at Mason Interactive. The successful candidate will drive customer engagement and retention through data-driven strategies and develop a comprehensive lifecycle marketing strategy that aligns with our brand values and client expectations.

Key Responsibilities:

  • Develop and execute a comprehensive lifecycle marketing strategy that aligns with our brand values, growth goals, and client expectations.
  • Campaign Management: Design, execute, and oversee campaigns across the customer lifecycle, including acquisition, onboarding, retention, and reactivation.
  • Conduct in-depth data analysis to identify customer behavior trends and create targeted audience segments.

Requirements:

  • Bachelor's Degree in Marketing, Business, Data Analytics, or a related field.
  • Minimum of 5 years in lifecycle, retention, or CRM marketing, with a record of driving engagement through multichannel campaigns.
  • Experience with Klaviyo and familiarity with other CRM platforms.

Estimated Salary: $110,000 - $140,000 per year based on experience.



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