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Chief Marketing Officer

1 month ago

Miami, United States Iyia Miami Full time

Iyia Miami is seeking a seasoned Chief Marketing Officer to lead our marketing efforts and drive business growth. The ideal candidate will have a proven track record of developing and executing successful marketing strategies, as well as a deep understanding of the culinary industry.

Demand Generation Responsibilities
  • Develop and execute a demand generation strategy that accelerates growth and transforms our offerings.
  • Ensure that marketing spend is allocated to trackable programs and that the working pipeline can support our revenue plan.
  • Improve conversion across product solutions by working cross-functionally to determine lead quality, quantity, and cost structure.
Management & Leadership Responsibilities
  • Establish a collaborative, results-oriented, and data-driven marketing department.
  • Manage all aspects of marketing planning, budgeting, metrics, and reporting.
Overseeing Brand Strategy
  • Elevate and differentiate our brand by creating a compelling strategy and market messages.
  • Develop content marketing capacity to establish us as a thought leader within the target verticals.
Positioning
  • Utilize market and competitive research to segment and define target markets, refine and improve the product value proposition, and implement best market entry strategy.
Product Marketing
  • Drive integrated marketing efforts that glue all aspects together.