Digital Engagement Experience Product Lead
6 days ago
We are seeking an experienced Digital Engagement Experience Product Lead to join our team at Boston University. As a key member of our development and alumni relations department, you will play a crucial role in shaping the university's digital engagement strategy and driving innovative solutions to enhance the student experience.
About the RoleThe Digital Engagement Experience Product Lead will be responsible for overseeing the development and implementation of digital products that support student engagement, retention, and fundraising efforts. This includes working closely with cross-functional teams to design, launch, and optimize online experiences that meet the evolving needs of our students and alumni.
Key Responsibilities- Develop and execute digital engagement strategies that align with the university's overall goals and objectives.
- Collaborate with stakeholders to design and launch new digital products and features that enhance the student experience.
- Lead the planning, development, and deployment of digital marketing campaigns to drive student engagement and fundraising efforts.
- Analyze data and metrics to inform digital engagement strategies and optimize online experiences.
- Maintain and improve existing digital products to ensure they remain relevant and effective.
- Bachelor's degree in Communications, Marketing, Computer Science, or a related field.
- 5+ years of experience in digital product management, preferably in higher education or a related field.
- Proven track record of developing and executing successful digital engagement strategies that drive student growth and retention.
- Excellent communication and project management skills, with the ability to work effectively with cross-functional teams.
- Familiarity with Salesforce and other digital marketing tools is a plus.
Boston University offers a competitive salary range of $120,000 - $180,000 per year, depending on experience. Additionally, we offer a comprehensive benefits package, including medical, dental, and vision insurance, 401(k) matching, and paid time off.
As a Digital Engagement Experience Product Lead at Boston University, you will have the opportunity to make a meaningful impact on the lives of our students and alumni while working in a dynamic and collaborative environment. If you are passionate about digital innovation and student success, we encourage you to apply for this exciting opportunity.
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