Strategic Product Marketing Leader

2 days ago

Hartford, Connecticut, United States Confluent Full time
Confluent: Innovating Data Infrastructure

We are shaping the modern digital world by harnessing the power of continuously flowing data. Our purpose is to create a new category in data infrastructure – data streaming – allowing every organization to create experiences and use the power of data in profound ways that impact our daily lives.

About Confluent

We are a rapidly growing company with a fast-paced working environment, driven by innovation and a commitment to equality. We believe that diversity enriches our community and broadens our impact. As an equal opportunity employer, we make employment decisions based on job-related criteria without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or any other protected classification.

The Director of Product Marketing Role

We seek an experienced professional with a blend of product marketing, strategy, and GTM skills to fill a highly visible role for our Product Marketing team. The Director will drive end-to-end GTM success by partnering across Growth & Marketing, Sales & Field Operations, and Product Management to prioritize and orchestrate key GTM activities. Key responsibilities include defining segmentation, targeting, and positioning for our products, leading cross-functional GTM initiatives, and identifying feature/functionality gaps inhibiting GTM success.

Key Responsibilities
  1. Define and Prioritize GTM Activities: Align with the product roadmap to meet product-attach and revenue metrics.
  2. Drive Cross-Functional Initiatives: Ensure the Field and other GTM teams are properly enabled to execute.
  3. Partner for Portfolio Strategy: Increase customer adoption and product revenue through collaboration with key stakeholders.
  4. Cross-Functional Alignment: Build alignment with demand generation, content marketing, sales, product management, and other teams around GTM plans.
  5. Evaluate GTM Strategies: Assess effectiveness and refine as necessary, leveraging analytics and benchmarking for data-driven prioritization.
  6. Identify Product Gaps: Collaborate with Product Management to prioritize customer needs in the roadmap.
  7. Create Compelling Messaging: Develop assets, enablement, and more for both external consumption and internal use by Confluent's marketing and sales teams.
Requirements and Qualifications
  • 8+ Years of Experience: Enterprise software GTM, Product Marketing, Product Management, or top-tier Management Consulting experience preferred.
  • Technical Foundation: Strong technical understanding and ability to pick up and understand product/tech concepts.
  • Problem-Solving Skills: Distinctive problem-solving, strategic, and analytical capabilities required.
  • Communication Skills: Strong communication skills required, with experience writing for technical audiences.
  • Leadership Ability: Demonstrated record of working both independently and with a team to own cross-functional initiatives and exceed performance expectations & metrics.
Compensation and Benefits

We offer a competitive compensation package, including an estimated annual salary of $236,300 - $283,500, an annual bonus, and a competitive equity package. In addition, we provide a wide range of employee benefits that align with industry standards.

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