Media Relations Specialist

2 weeks ago


Harrisonburg, Virginia, United States Commonwealth of Virginia Full time
Job Title: Media Relations Intern

About the Role:

The Media Relations Intern will play a vital role in enhancing the university's presence in the media, elevating the education profession, and supporting faculty engagement with reporters covering education.

Key Responsibilities:

  • Assist the University Communications team in connecting faculty members from the College of Education with reporters interested in education-related topics.
  • Develop and implement effective media relations strategies to promote faculty expertise and research.
  • Write and disseminate press releases, pitch stories, and craft persuasive pitches to secure media coverage.
  • Collaborate with the University Communications team to create and manage social media content related to faculty expert pitches.
  • Stay up-to-date on current events in the education field and identify opportunities for faculty members to share their expertise with the media.

Requirements:

  • Enthusiasm for public relations and media relations.
  • Excellent writing and oral communication skills.
  • Knowledge of Associated Press (AP) writing style.
  • Proficiency in using social media for business purposes.
  • Strong interest in K-12 education and current events in the field.

Working Conditions:

Students must be degree-seeking students, enrolled on at least a half-time basis (6 credits for undergraduate and 5 credits for graduate). Students must have a 2.0 or better cumulative GPA.

Additional Information:

This is an excellent opportunity for students to gain hands-on experience in media relations, work in a dynamic and collaborative university environment, and learn from experienced PR professionals.



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