Product Marketing Strategy Director

7 days ago


New York, New York, United States Bilt Rewards Full time
About Bilt Rewards

Built on a mission to make homeownership more accessible, Bilt Rewards is revolutionizing the way people rent and own homes. Our innovative platform offers rewards and benefits that make renting smarter, not harder.

Job DescriptionDirector of Product Marketing

We're seeking an experienced Product Marketing Director to join our team and drive the success of our product marketing strategy. As a key member of our marketing team, you'll be responsible for developing and implementing clear and compelling product marketing strategies and messaging across touchpoints to educate our audience and activate key behaviors.

Key Responsibilities:

  • Manage product marketing strategy across new product and benefit launches through messaging development, asset creation, and customer journey strategy.
  • Ensure impactful, relevant, and consistent messaging related to existing products across all always-on customer channels, updating as the product evolves.
  • Create and maintain training & informational materials to educate and activate partners on both new and existing benefits/product features.
  • Partner cross-functionally to determine creative ways to bring Bilt's products and benefits to life across our site, app, lifecycle channels, brand channels, media opportunities, experiences, and more.
  • Analyze campaign performance and use results to iterate on product marketing strategy.
Requirements
  • 5+ years of marketing experience
  • Driven, hard-working, self-starter who can thrive in a fast-paced environment
  • Experience with copywriting, deck/asset creation, and an eye for design
  • Ability to understand complex products, customer needs, brand voice, and marketing channel mechanics
  • Cross-functional coordination and strong interpersonal skills
  • Organized and detail-oriented
  • Ability to work quickly and efficiently in high-pressure situations
Benefits
  • Competitive salary: $145,000 - $170,000 per year
  • Equity and annual performance-based bonus
  • Comprehensive health insurance for you and your loved ones from day one
  • 401k plan with a match
  • Commuter FSAs
  • UNLIMITED PTO
  • Exclusive Employee only Bilt Points
  • Team Events


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