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Marketing Director
2 months ago
About SaltWorks, Inc.
SaltWorks, Inc. is a leading company in the industry, dedicated to providing premium specialty salts with top-notch quality, exceptional value, and unparalleled customer service.
We offer a competitive compensation package, including holiday and PTO pay, as well as generous health and retirement benefits. Our commitment to excellence has earned us a spot on the prestigious Inc. 500|5000 list.
The RoleWe are seeking a Marketing Director to drive brand awareness, customer engagement, and revenue growth. This hands-on role requires a strong marketing background, exceptional leadership skills, and a passion for delivering results.
Key Responsibilities- Develop and Implement Marketing Strategies: Create and execute marketing plans to achieve company objectives and drive revenue growth.
- Lead and Motivate the Marketing Team: Foster a high-performing marketing team, providing guidance, support, and resources to maximize performance.
- Collaborate with Cross-Functional Teams: Work closely with sales, product, and operations teams to maximize marketing opportunities and drive business growth.
- Conduct Market Research: Stay up-to-date with industry trends, best practices, and market research to inform marketing strategies.
- Manage the Marketing Budget: Oversee the marketing budget, ensuring effective allocation and reporting on performance.
- Stay Up-to-Date with Industry Trends: Continuously update knowledge of industry trends, best practices, and emerging technologies to drive innovation and growth.
- Bachelor's Degree in Marketing or Related Field: A degree in marketing, business administration, or a related field, or commensurate work experience.
- 4+ Years of Marketing Leadership Experience: Proven success in marketing leadership roles, with a strong track record of driving growth and innovation.
- Strategic Thinking and Analytical Skills: Excellent strategic thinking and analytical skills, with the ability to analyze complex data and drive business decisions.
- Excellent Communication and Collaboration Skills: Strong communication and collaboration skills, with the ability to work effectively with cross-functional teams.
- Proficiency in Digital Marketing Strategies: Proficiency in digital marketing strategies, including social media, email marketing, and content marketing.
- Experience with Market Research and Analysis: Experience with market research and analysis, with the ability to stay up-to-date with industry trends and best practices.
This role is based in an office environment, with the ability to sit/stand for extended periods of time and use a computer for extended periods of time.
Additional InformationSaltWorks, Inc. values our employees and offers a comprehensive benefits package, including health, vision, dental, life, and wellness benefits, as well as a 401(k) matching program and paid time off.