Vice President of Competitive Intelligence

21 hours ago


Birmingham, Michigan, United States Publicis Groupe Full time

Join Publicis Groupe as a key player in driving business outcomes through competitive intelligence. As a Vice President, Competitive Intelligence, you will lead the development of imaginative reporting and analysis to deliver a marketplace advantage for our clients. With a strong knowledge of market and industry trends, you will assume a leadership position on our clients' business and direct workflow on a global team. Your responsibilities will include leading the development of reporting based on understanding of our clients' businesses, presenting and defending analysis daily, and interacting with clients, analytics, strategy, media planning, account management, and offshore teams. You will also train competitive analysts in systems and processes, delegate responsibility, and maintain accountability for output. To succeed in this role, you will need 10+ years of experience in media research, planning, or account management, with familiarity with all channels and expertise in at least one. You will be organized, detail-oriented, and expect excellence and accuracy. You will also be familiar with competitive vendor processes and output, including Vivvix, Nielsen AdIntel, Pathmatics, BI Science AdClarity, Media Monitors, iSpot, AdImpact, MRI, GWI, Yougov Brand Index, and Comscore. This is a hybrid role that offers the flexibility to work from home and in the office. All information will be kept confidential according to EEO guidelines.



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