Marketing Manager, Retention

4 weeks ago


San Francisco, California, United States Gap Inc. Full time
About the Role

We are seeking a highly skilled Retention Marketing Manager to join our team at Gap Inc. In this role, you will be responsible for the day-to-day execution and optimization of marketing campaigns across email, SMS, and app (push & in-app messaging) to ensure a cohesive and engaging customer experience that drives business performance.

Key Responsibilities
  • Develop and execute marketing strategies to increase customer retention, frequency, and overall customer lifetime value.
  • Collaborate with cross-functional teams to ensure seamless execution from brief to deployment.
  • Develop creative briefs for loyalty marketing assets across multiple platforms and channels.
  • Analyze channel and campaign performance weekly, quarterly, and annually, providing hindsight analyses and recommendations to inform and optimize future marketing and testing strategies.
Requirements
  • Ability to assess complex situations and analyze data to make judgments and recommend solutions.
  • Strong written communication skills, presentation skills, and problem-solving skills with ability to build strong cross-functional partnerships and influence change.
  • Financial acumen and analytical curiosity, comfortable with numbers and conducting hindsight analysis.
  • Flexible and able to adapt solutions to evolving business trends, customer needs, and leadership styles.


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