Retail Marketing Manager

23 hours ago

Grandville, Michigan, United States Jones Lang LaSalle IP, Inc. Full time
Job Summary

We are seeking a highly skilled Retail Marketing Manager to join our team at Jones Lang LaSalle IP, Inc. in Grand Rapids, MI. The successful candidate will be responsible for developing and implementing local marketing and event initiatives, building community relationships, and driving tenant sales.

Key Responsibilities
  • Develop and manage marketing budgets to support marketing plans and initiatives
  • Analyze sales and statistical data to inform marketing strategies and tactics
  • Develop and execute sales promotions, special events, and internal and external communication strategies to drive tenant sales
  • Partner with tenants to maximize individual store sales through retailer communications, sales promotions, and visual merchandising
  • Manage the center's digital media programs, including social media, mobile, and web
  • Utilize market and consumer research to develop the center's marketing plan and support leasing efforts
  • Partner with the Leasing team to support leasing efforts by compiling relevant information and creating professional sales materials
  • Maintain a thorough knowledge of the trade area, including competitive properties, market and customer demographics, and available media
  • Develop and implement local and corporate ancillary income opportunities to generate additional revenue for the property
  • Review monthly sales reports to ensure a thorough knowledge of retailer sales and track key retailer and category trends
  • Cultivate and maintain an appropriate level of involvement in community activities, professionally representing the property and JLL
  • Develop an ongoing public relations action plan as needed, send out press releases, and track publicity
  • Follow corporate policies and procedures for all programs and events
  • Complete special assignments as directed by the General Manager and/or Regional Marketing Manager
  • Provide superior client service by collaborating with property teams and regional resources to achieve client-driven property business goals
Requirements
  • Bachelor's degree in Marketing or related field preferred
  • 3-5 years of experience in retail, marketing, advertising, or comparable business experience (required)
  • 1-2 years of retail experience (preferred)
  • Event planning experience preferred
  • Experience promoting events through social media
  • Computer literate, knowledge of marketing fundamentals and research (required)
  • Excellent interpersonal communication skills (verbal and written), special event coordination and management experience, and ability to multitask (required)
  • Sales/negotiation skills a plus (required)
  • Experience in managing budgets (required)
  • Flexibility to work varied schedules, including weekends and evenings (required)
  • Strong team player (required)
  • Shopping center experience (preferred, but not required)
  • Sponsorships/revenue generation experience (preferred)
What We Offer

Join an industry leader and shape the future of commercial real estate. Deep investment in cutting-edge technology to power your work. Comprehensive and competitive benefits plan. A supportive, caring, and diverse work environment designed for your growth and well-being. A platform to make a meaningful impact on the community and the environment through our sustainability initiatives.

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