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Email Marketing Strategist

2 months ago

Appleton, Wisconsin, United States Associated Banc-Corp Full time
About the Role

Associated Banc-Corp is seeking a highly skilled Email Marketing Specialist to join our team. As a key member of our marketing team, you will be responsible for developing, building, and testing email campaigns that engage millions of customers. You will work closely with our email, digital marketing, and marketing teams to ensure that our campaigns are strategic, effective, and compliant with the latest best practices.

Key Responsibilities
  • Quality assurance of email messages to ensure consistency and quality
  • Collaboration with cross-functional teams to develop and execute email marketing strategies
  • Testing and validation of email links and tracking to ensure proper functionality
  • Prioritization and management of tasks to deliver high-quality results on time
  • Staying up-to-date with the latest email marketing technologies and techniques to deliver industry-leading results
  • Creation of HTML and CSS that is compatible across various platforms and programs
  • Use of Litmus as an email testing tool to ensure content renders correctly across different clients and inboxes
  • Collaboration with graphic designers to translate designs into responsive and appealing email templates
  • Integration of dynamic content and personalization within email messages
Requirements
  • Bachelor's degree or equivalent combination of education and experience
  • 2-4 years of experience in services industry marketing, preferably in a mid-tier financial services company
  • 4-7 years of general marketing experience in the financial services or marketing industry
About Us

Associated Banc-Corp is a leading financial services company serving over 120 communities in Wisconsin, Illinois, and Minnesota. We are committed to creating a diverse and inclusive work environment where our colleagues can grow and develop their skills. We offer a comprehensive benefits package, including retirement savings, paid time off, and opportunities for professional development and advancement.

We are an equal opportunity employer and welcome applications from qualified candidates without regard to race, religion, color, sex, national origin, age, sexual orientation, gender identity, disability, or veteran status.