Integrated Marketing Specialist
4 days ago
adQuadrant seeks a highly skilled Digital Media Director to oversee our media investment efforts. In this role, you'll manage a large team of media buyers and measurement experts, orchestrating repeatable and scalable results across key marketing channels. Your expertise will drive business growth, enhance our media planning, buying, and execution processes, and position adQuadrant as a thought leader in media investment.
Key Responsibilities
- Develop and execute media investment strategies across multiple clients and platforms.
- Lead, mentor, and grow a dynamic media buying and measurement team.
- Implement advanced analytics and attribution practices to drive business growth.
- Create measurement frameworks, monitor KPIs, and evaluate marketing initiatives.
- Collaborate with data and analytics teams to inform media buying decisions.
- Develop and lead marketing mix models for customers at different sizes.
- Drive cross-functional improvements in creative, analytics, and product.
Requirements
- 10+ years of experience in integrated media leadership focused on direct-to-consumer marketing.
- Proven track record of successfully managing and growing large integrated media teams.
- Strategic knowledge of best practices across common media platforms.
- Data-driven mentality and bias toward action.
- Strong analytical and creative thinking skills.
- Deep understanding of advanced attribution methods.
Compensation and Benefits
$100,000 - $170,000 per year (location-based pay), including health benefits, 401K + match, unlimited PTO, paid sick leave, paid company holidays, end-of-year flex week, $300/year for work equipment, and $30/month for home internet.
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