Physician Liaison
2 days ago
The Physician Liaison, Marketing role at Beverly Hills Cancer Center is a dynamic position that requires a strong focus on referral marketing and strategic marketing efforts. As a key member of our team, you will be responsible for planning, organizing, and coordinating marketing objectives to promote our facility and maximize patient referrals.
Responsibilities:- Develop and maintain relationships with targeted group specialty practices in Beverly Hills and LA County to establish a strong referral base.
- Conduct regular office visits to existing and potential referrers to build strong relationships and promote our services.
- Collaborate with the marketing team to implement various sales and marketing ideas and programs that align with our strategies, goals, and objectives.
- Analyze referral patterns and visit trends on a continual basis and provide regular market updates to Senior Management.
- Coordinate with our physicians and staff to ensure seamless office visits and promote our services.
- Meet with physicians on an ongoing basis to discuss referral patterns and progress, and to further increase referral sources.
- Coordinate mailings, events, promotions, and marketing programs to promote our services and build strong relationships with our referral base.
- Ability to grasp a thorough understanding of the local market, its referring specialists, key decision makers, and specialty referral patterns for the medical oncology, radiation oncology, and imaging market.
- Ability to identify key physicians and practices to target and develop effective marketing strategies.
- Strong interpersonal, organizational, and communication skills to build strong relationships with our referral base.
- Excellent computer skills to analyze data and provide regular market updates.
- Friendly demeanor with a dedicated customer service focus to ensure seamless office visits and promote our services.
- Positive, professional, and caring attitude to build strong relationships with our referral base.
- Ability to work effectively with others and be flexible to meet the needs of our referral base.
- Self-motivated with an entrepreneurial spirit to develop and implement effective marketing strategies.
- Bachelor's degree in a related field required, with 1+ year of medical practice marketing experience or equivalent.
- Competitive salary plus commission
- Health, dental, and vision insurance
- 401k
- FSA
- Company-sponsored life insurance
- Voluntary supplemental life insurance
- Voluntary short-term/long-term disability options
- PTO and paid holidays
- Employee recognition programs
- Team building events and employee appreciation lunches
- Referral bonus programs
- Job training, professional development, and continued education
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