Physician Liaison

2 days ago


Beverly, Massachusetts, United States Beverly Hills Cancer Center Full time
Job Title: Physician Liaison, Marketing

The Physician Liaison, Marketing role at Beverly Hills Cancer Center is a dynamic position that requires a strong focus on referral marketing and strategic marketing efforts. As a key member of our team, you will be responsible for planning, organizing, and coordinating marketing objectives to promote our facility and maximize patient referrals.

Responsibilities:
  • Develop and maintain relationships with targeted group specialty practices in Beverly Hills and LA County to establish a strong referral base.
  • Conduct regular office visits to existing and potential referrers to build strong relationships and promote our services.
  • Collaborate with the marketing team to implement various sales and marketing ideas and programs that align with our strategies, goals, and objectives.
  • Analyze referral patterns and visit trends on a continual basis and provide regular market updates to Senior Management.
  • Coordinate with our physicians and staff to ensure seamless office visits and promote our services.
  • Meet with physicians on an ongoing basis to discuss referral patterns and progress, and to further increase referral sources.
  • Coordinate mailings, events, promotions, and marketing programs to promote our services and build strong relationships with our referral base.
Qualifications:
  • Ability to grasp a thorough understanding of the local market, its referring specialists, key decision makers, and specialty referral patterns for the medical oncology, radiation oncology, and imaging market.
  • Ability to identify key physicians and practices to target and develop effective marketing strategies.
  • Strong interpersonal, organizational, and communication skills to build strong relationships with our referral base.
  • Excellent computer skills to analyze data and provide regular market updates.
  • Friendly demeanor with a dedicated customer service focus to ensure seamless office visits and promote our services.
  • Positive, professional, and caring attitude to build strong relationships with our referral base.
  • Ability to work effectively with others and be flexible to meet the needs of our referral base.
  • Self-motivated with an entrepreneurial spirit to develop and implement effective marketing strategies.
  • Bachelor's degree in a related field required, with 1+ year of medical practice marketing experience or equivalent.
Benefits:
  • Competitive salary plus commission
  • Health, dental, and vision insurance
  • 401k
  • FSA
  • Company-sponsored life insurance
  • Voluntary supplemental life insurance
  • Voluntary short-term/long-term disability options
  • PTO and paid holidays
  • Employee recognition programs
  • Team building events and employee appreciation lunches
  • Referral bonus programs
  • Job training, professional development, and continued education

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