Physician/Practice Liaison, Marketing

2 months ago

beverly, United States Beverly Hills Cancer Center Full time

Physician/Practice Liaison, Marketing

The Physician/Practice Liaison is responsible for planning, organizing and coordinating marketing objectives to promote the facility, help promote growth and maximize patient referrals. Responsibilities include strong focus on referral marketing to physicians, as well as strategic marketing efforts. This position has a competitive salary plus bonus.

Responsibilities:

  • Develop Optima Diagnostic Imaging’s referral base through effective relationship building with targeted group specialty practices, primarily in Beverly Hills and LA County
  • Conduct physician office visits to existing and potential referrers.
  • Coordinate and implement various sales and marketing ideas and programs in conjunction with marketing team's strategies, goals and objectives.
  • Perform analysis including referral patterns and visit trends on a continual basis and provide regular market updates to Senior Management.
  • Coordinate with and include the Center's physicians and staff with office visits.
  • Meet with physicians on an ongoing basis to discuss referral patterns and progress, and to further increase referral sources.
  • Coordinate mailings, events, promotions and marketing programs.
  • Strong focus on the medical oncology, imaging and radiation oncology business, and the modalities, capabilities and clinical benefits to patients as well as to referring physician specialties.


Qualifications:

  • Ability to grasp a thorough understanding of the local market, its referring specialists, key decision makers and specialty referral patterns for the medical oncology, radiation oncology and imaging market.
  • Ability to identify key physicians and practices to target.
  • Capable of creatively developing tactical planning strategy for referral marketing and strategic marketing for the Center to gain maximum results and patient referrals.
  • Strong interpersonal, organizational and communication skills.
  • Excellent computer skills.
  • Friendly demeanor with a dedicated customer service focus.
  • Positive, professional and caring attitude.
  • Ability to work effectively with others and to be flexible.
  • Self-motivated with an entrepreneurial spirit.
  • Bachelor's degree in related field required.
  • 1+ year of medical practice marketing, or equivalent experience. Familiarity with Imaging is highly preferred.
  • Ability to travel within a 25 mile radius.

Benefits

We offer competitive salaries and a diverse blend of benefits and incentives. Benefits include:

  • Competitive salary plus commission
  • Health, dental, and vision insurance
  • 401k
  • FSA
  • Company-sponsored life insurance
  • Voluntary supplemental life insurance
  • Voluntary short-term / long-term disability options
  • PTO & paid holidays
  • Employee recognition programs
  • Team building events & employee appreciation lunches
  • Referral bonus programs
  • Job training, professional development, & continued education
  • Competitive salary and potential bonus


About the Practice and Mission

At the Beverly Hills Cancer Center, our primary goal is to cure every patient's cancer. Since we know that in many cases advanced-stage cancers cannot be cured, our next goal is to make cancer a chronic disease, with which our patients can live and lead relatively normal lives. We accomplish our goals daily in our Los Angeles facility, which provides state-of-the-art, cutting-edge medical treatment, and caring attention to the mind, body and soul of each and every patient. With this fusion of science and caring, we aim to provide our patients with the best possible healing, and pride ourselves for being one of the best cancer treatment centers internationally.


As a private, comprehensive facility, Beverly Hills Cancer Center provides state-of-the-art cancer treatment under one roof. Our facilities include an innovative radiation oncology center, a soothing and spacious infusion center, a full-service diagnostic imaging center (with MRI, CT, PET/CT, and Bone Scan technology), and a complete, award-winning diagnostic laboratory. We also conduct some of the world’s leading clinical trials for cancer treatment right here in our facility — making ours one of the top cancer centers in Los Angeles and worldwide.


Driven by our unique model and goal to provide exceptional and personalized care, we have become the only private comprehensive cancer treatment facility in Southern California. By combining advanced treatment modalities and technologies, in a soothing environment with caring physicians and staff, we are able to provide maximum peace of mind for patients. While such things may seem like a luxury to some, here at the Beverly Hills Cancer Center we understand that a tranquil, stress-free environment is integral to the healing process.


Beverly Hills Cancer Center provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.


The salary of the finalist selected for this role will be set based on a variety of factors, including but not limited to, internal equity, experience (including specific industry), education, specialty and training. This pay scale is not a promise of a particular wage.

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