Growth Manager

3 days ago

San Mateo, California, United States Verkada Full time
About Verkada

Verkada is a leading cloud-based B2B physical security platform company that offers a comprehensive suite of products and services to organizations worldwide. With a strong focus on innovation and customer satisfaction, Verkada has established itself as a trusted partner for businesses seeking to enhance their security and operational efficiency.

Job Summary

We are seeking a highly skilled Growth Manager to join our Digital team. As a key member of our marketing team, you will be responsible for driving customer acquisition and growth through Google/Bing search and display campaigns. With a focus on data-driven decision-making, you will plan, execute, and optimize campaigns to achieve business goals.

Key Responsibilities
  • Develop and implement comprehensive search & display marketing strategies to increase brand visibility and customer acquisition across Google and Bing search campaigns and display/YouTube campaigns
  • Analyze performance data to identify trends, measure campaign effectiveness, and optimize strategies for maximum ROI
  • Collaborate with cross-functional teams to align digital marketing strategies with overall business goals
  • Drive innovation and experimentation in digital marketing tactics to stay ahead of industry trends and leverage new growth opportunities while constantly a/b testing ad copy and landing pages
  • Report on campaign performance and strategic insights to senior management, providing actionable recommendations for future initiatives
Qualifications
  • 4-year undergraduate degree (quantitative field of study strongly preferred)
  • Minimum of 3 years of experience in Search PPC digital marketing, with a proven track record of successful customer acquisition strategies
  • Strong quantitative background, with experience using data and metrics to inform marketing decisions
  • Ability to manage multiple projects simultaneously, with high attention to detail and organizational skills
  • Excellent communication and interpersonal skills, with the ability to work effectively in a team environment and manage relationships with internal and external stakeholders
  • Experience with digital marketing automation and CRM tools preferred
  • Strong analytical skills, with proficiency in analytics tools preferred (e.g., Google Analytics, SQL)
Benefits

Verkada offers a comprehensive benefits package, including health insurance, paid time off, and professional development opportunities. We are committed to investing in the holistic health and wellbeing of all employees and their families.

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