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Innovative Creative Strategist

2 months ago

New York, New York, United States Direct Agents Full time

Are you a visionary thinker with a strategic mindset and a drive for success? Direct Agents is in search of a bold and imaginative Creative Strategist to enhance our dynamic team of design-focused and entrepreneurial professionals.

WHO WE ARE

Direct Agents operates as an independent growth marketing consultancy, blending technology with human creativity.

CLIENTS WE'VE PARTNERED WITH INCLUDE

Notable names such as Marvel, Wacoal, Belkin, NBA, CW, RBC, Bazooka Brands, and many more.

WHAT SETS US APART

Accelerated Professional Development

Experience a 2x speed in personal learning and career advancement.

Diversity and Inclusion

We proudly hold certification as a Minority Owned business by the National Supplier Diversity Council, with 48% BIPOC representation across the agency and 38% in senior leadership. Additionally, we celebrate a 60% Female representation, with 40% in senior leadership roles.

WHY CHOOSE DIRECT AGENTS

We believe that your personal achievements stem from the dedication you invest. We eliminate unnecessary politics and bureaucracy, empowering you to directly influence your growth trajectory. Here are some opportunities for you to thrive as a thought leader:

  • Access to Advanced Practices: Stay ahead in the industry with innovative practices across major technology platforms like Google AI search, Meta, TikTok, and Amazon.
  • Top-Tier Technology: Utilize leading tools such as Segment, mParticle, PowerBI, Tableau, Microsoft Azure, Google Big Query, Python, Google Workspace, Slack, ClickUp, Zoom, and more to ensure you excel in your role.
  • Innovative Solutions: Engage in exciting growth areas like Marketing Mix Modeling (MMM), Connected TV (CTV), Social Commerce, Retail Media, and emerging technologies, supported by our commitment to continuous innovation.
  • Future-Proof Your Career: Gain access to AI research and best practices for AI-driven data analysis, efficiency, and custom AI chatbots.
  • Personalized Career Support: Receive tailored guidance for your professional journey, including direct access to executive leaders invested in your success.
  • Continuous Learning: Participate in various internal and external training programs and conferences focused on technical skills, professional growth, leadership, and management.
  • Strategic Problem Solving: Contribute to strategic discussions where your insights can directly influence the agency's approach to challenges and opportunities.
  • Inclusive Marketing Initiatives: Engage in marketing initiatives that shape our content, videos, and company social platforms to showcase your expertise.
THE ROLE

Creative Strategy:
  • Conceive, develop, and implement innovative marketing strategies that align with our clients' objectives.
  • Enhance brand visibility, engagement, and conversions through compelling content and authentic partnerships.
Campaign Management:
  • Oversee the daily operations of the creative department and manage the complete execution of exciting campaigns.
  • Ensure effective project management, timely delivery, and clear measurement of key performance indicators (KPIs).
Business Development:
  • Collaborate with sales and business development teams to craft winning pitches and proposals.
  • Excel in client presentations and RFP responses, demonstrating your expertise in creative and influencer marketing.
Cross-Functional Collaboration:
  • Work seamlessly with internal teams to produce high-performing creative solutions and foster client relationships.
DESIRED QUALIFICATIONS
  • 3+ years of experience in the creative services industry, particularly in creative strategy.
  • Strong understanding of creative performance, platform trends, and expertise in performance and growth marketing.
  • Proven experience in managing creative services and design teams, focusing on social asset design, short-form video, copywriting, and website design.
  • A successful track record in creative sales, including developing and executing sales strategies and upselling creative services.
  • Exceptional written and verbal communication skills with the ability to craft unique and compelling messaging.
  • Experience with project management software and familiarity with creative tools, including emerging areas in generative AI.
  • Ability to drive overarching business goals and achieve measurable outcomes with high attention to detail.
  • Self-motivated, initiative-driven, and adaptable to changing priorities.
  • Experience in influencer marketing and managing user-generated content (UGC) is a plus but not mandatory.
OUR PEOPLE-FIRST CULTURE

Recognized multiple times as one of the best places to work, we prioritize employee growth and satisfaction.

ESSENTIALS AND PERKS
  • A competitive salary, with regular performance reviews and growth path check-ins.
  • Comprehensive health, dental, vision, and mental health benefits.
  • Generous Paid Time Off, including your birthday off and summer Fridays.
  • A new MacBook Pro laptop for your convenience.
  • A newly built, sunlit office with dedicated workspaces and necessary peripherals.
  • Access to commuter benefits and annual memberships to Citibike.
  • Regular team-building events and celebrations.
  • A commitment to diversity and inclusion, ensuring a respectful and progressive workplace.
If you are looking for a role where you can directly influence the business and contribute to a positive company culture, we encourage you to explore this opportunity.