Head of Visual Identity
1 day ago
Graza is a leading brand in the industry, committed to delivering exceptional creative solutions to our clients. We are seeking a highly skilled Creative Director to join our team and lead our creative direction and strategy across all brand channels. As a senior creative leader, you will work closely with our brand and marketing team and report directly to Graza's VP of Marketing. This is a hybrid role, requiring 3-4 days of commuting to our Brooklyn office each week.
Role Summary
The successful candidate will be responsible for:
- Developing and evolving Graza's creative strategy, visual identity, and brand guidelines in collaboration with our brand and marketing team.
- Overseeing the creative direction and strategy for all brand campaigns, product launches, and integrated marketing initiatives from ideation through execution.
- Driving the development of best-in-class creative across all brand and media channels, including integrated campaigns, paid social, email, web, TV, and offline.
- Collaborating with key stakeholders to establish the brand campaign calendar.
- Leading the planning and production of all brand photo and video shoots, in collaboration with our internal brand team and external agencies.
- Overseeing all creative approval processes pertaining to design, copy, and video content.
- Building, leading, and developing Graza's internal creative team, including a creative strategist, copywriter, graphic designer, and video producer.
- Managing the creative production budget.
- Building and fostering relationships with external creative partners, including agencies and freelancers.
Requirements
- You are an equally creative and strategic brand/creative leader, with 3+ years of experience leading a creative team.
- You have significant experience building, managing, and developing internal creative teams.
- You understand the value of scrappiness and resourcefulness in developing best-in-class creative.
- You are ridiculously organized and capable of prioritizing and managing multiple high-impact projects at the same time.
- You have a keen eye for detail.
- You think outside the box.
- You can operate efficiently in a fast-paced environment.
- You know what it takes to massively scale creative output while ensuring creative excellence.
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