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Director of Enrollment Growth

2 months ago

Vienna, Virginia, United States Fusion Full time

About the Role:

The Director of Enrollment Growth is a pivotal position at Fusion Academy, responsible for driving local campus enrollment through effective management of digital leads, professional referrals, outreach efforts, and events. This role demands expertise in admission inquiry handling, professional outreach strategies, and event coordination, with a focus on delivering top-tier concierge service to prospective families.

Key Responsibilities:

  • Manage and respond promptly to digital leads, inquiries, and applications from prospective families, ensuring a seamless experience.
  • Develop and execute comprehensive outreach strategies to cultivate professional referrals and partnerships within the community, driving growth and expansion.
  • Plan, coordinate, and oversee admissions events, including open houses, campus tours, and information sessions, to showcase Fusion Academy's unique offerings.
  • Conduct informational calls with prospective families to assess fit and provide guidance on Fusion Academy programs, fostering lasting engagement.
  • Collaborate with administrators and staff to ensure a smooth transition for admitted students and their families, ensuring a positive experience.
  • Maintain accurate records of admissions data, including applicant information, communications, and enrollment statistics, to inform decision making and improve performance.
  • Stay informed about industry trends, competitor offerings, and best practices in admissions and enrollment management, to stay ahead of the curve.

What You Will Own:

  • Ownership of the local campus enrollment targets and metrics, including lead generation, conversion rates, and enrollment numbers, driving growth and expansion.
  • Responsibility for developing and executing comprehensive outreach strategies to meet or exceed enrollment goals, leveraging expertise and resources.
  • Management of the marketing budget, including allocation of resources for outreach efforts, events, and promotional materials, to maximize impact.
  • Cultivation of relationships with key stakeholders, including prospective families, educational consultants, community professionals, and feeder schools, to build a strong network.
  • Collaboration with the marketing team to develop compelling messaging and materials to attract and engage prospective families, showcasing Fusion Academy's unique value proposition.
  • Regular analysis and reporting on admissions performance, identifying trends, opportunities, and areas for improvement, to inform decision making and drive growth.

Requirements:

  • Bachelor's Degree, preferably in education, marketing, communications, business, or a related field, with a strong foundation in admissions and enrollment management.
  • Previous experience in admissions, enrollment management, outreach, sales, or related field, preferably in an educational setting, with a proven track record of driving growth and expansion.
  • Strong understanding of admissions processes and best practices, including lead generation, inquiry management, and event coordination, with a focus on delivering exceptional customer service.
  • Excellent communication and interpersonal skills, with the ability to build rapport with diverse audiences and effectively represent Fusion Academy.
  • Proficiency in data analysis and reporting, with the ability to leverage insights to inform decision making and improve performance.
  • Familiarity with CRM systems is a plus, with the ability to leverage technology to drive growth and efficiency.