Community Outreach Marketing Specialist

2 weeks ago


Butler, Pennsylvania, United States Lifesteps Inc Full time
Job Overview

Marketing Engagement Representative – Lifesteps Inc.

Lifesteps Inc. is a dedicated non-profit organization committed to enhancing the lives of individuals and families in Western Pennsylvania for over a century. Our mission revolves around providing essential programs and services that empower children, adults, seniors, and those with special needs to achieve their fullest potential. If you are passionate about making a difference in the community, this role may be the perfect fit for you.


The Marketing Engagement Representative plays a vital role in the development, design, and execution of various promotional materials across social media, online platforms, and traditional print media. This position requires close collaboration with program staff and various departments to identify needs and translate them into effective marketing strategies that align with organizational goals.

Key Responsibilities:

  1. Conducts research and liaises with vendors to stay informed about advertising trends, product offerings, and pricing.
  2. Obtains quotes for marketing and advertising expenditures.
  3. Processes fully-approved marketing purchases.
  4. Assists in data entry for tracking advertising placements.
  5. Collaborates in the creation of a comprehensive annual Advertising Budget alongside Program and other relevant Departments.
  6. Establishes strong partnerships with vendors for advertising and promotional placements.
  7. Facilitates meetings with program staff and other organizational personnel to assess enrollment and program/service objectives, aiding in the formulation and implementation of Marketing Strategies.
  8. Evaluates marketing strategies through regular reporting and suggests future approaches based on performance outcomes.
  9. Organizes regular discussions with program staff to curate content for social media initiatives.
  10. Supports the Multi Media Representative in Blog Creation, Video content development, and Social Media postings.
  11. Acts as a backup for the Promotional and Multi Media Representatives when necessary.
  12. Assists in preparing materials for conferences, including booth setup and attendance as required.

Minimum Qualifications:

  • Bachelor's degree in Business, Communications, Marketing, Public Relations, or a related field.
  • Strong communication skills, both oral and written, with the ability to engage effectively with stakeholders.
  • Experience in utilizing social media platforms for marketing purposes, including Facebook, LinkedIn, X (Twitter), and YouTube.
  • Proficient project management capabilities.
  • Valid driver's license and auto insurance.
  • Ability to obtain necessary clearances.

Preferred Qualifications:

  • Background in Video Production, Graphic Design, Web Administration, and Social Media.
  • Familiarity with WordPress, Google Analytics, Dreamweaver, Adobe Suite, HTML, and CSS.

Comprehensive Benefits: Lifesteps Inc. offers an excellent benefits package for full-time employees, including 100% agency-paid medical, dental, and vision insurance premiums; paid vacation, sick leave, and personal/emergency time; short and long-term disability insurance; tuition reimbursement; a 403B Retirement Plan; life insurance; and 12 paid holidays.

Lifesteps Inc. – Where Rewarding Opportunities Begin

EOE/ADA

Lifesteps Inc. maintains a drug-free workplace.



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