Marketing Communications Specialist

13 hours ago


Rogers, Minnesota, United States North Star Imaging Full time

Marketing Communications Specialist

We are seeking a highly skilled Marketing Communications Specialist to drive product and service promotions across various platforms, including NSI's website, social media, and email channels.

Key Responsibilities

  • Promotion Management: Develop and execute product and service promotions to boost website traffic and lead conversions.
  • Customer-Back Innovation (CBI) Go to Market: Contribute to go-to-market planning and implementation for new product launches.
  • Event Coordination: Organize and oversee logistics for trade shows, ensuring successful execution and measurement of outcomes.
  • CRM: Manage the CRM ecosystem by tracking sales and service KPIs, implementing customer segmentation, and regularly reporting on conversion rates and cost per lead.
  • Campaign Reporting: Create industry-specific promotions and provide reports on campaign outcomes to assess effectiveness and areas for improvement.
  • Customer-Facing Content Development: Develop promotional content across print, web, social media, and trade show platforms.
  • Technical Content: Manage the updates to technical customer-facing materials, including manuals, tech sheets, and product descriptions.
  • Vendor Collaboration: Work with vendor partners to enhance NSI's online presence and improve SEO through strategic website content, email campaigns, social media, and events.
  • Promotional Coordination: Manage promotional items and branding for events and other customer-facing activities.
  • Voice of the Customer: Utilize a customer-centric approach to marketing to deepen understanding of the customer buying journey.

Success Measures

  • Ability to consistently monitor and drive MROI strength.
  • Increased website traffic, click-through rates, and lead conversions.
  • Growth in trade show engagement and lead generation.
  • Effective collaboration with cross-functional teams to deliver impactful marketing campaigns and content.

Qualifications

  • Bachelor's degree in Marketing, Business, Communications, or a related field.
  • Solid background in marketing communications with a history of successful promotional campaigns.
  • Strong project management skills, including the ability to prioritize tasks and meet deadlines.
  • Collaborative mindset with experience working across teams and departments.

Additional Information

Take this opportunity to make a significant impact at North Star Imaging, a professional and successful team. Enjoy competitive compensation and generous benefits, including health, dental, life, and LTD insurance, paid parental leave, 401k (with match), and a generous tuition reimbursement program.

All your information will be kept confidential according to EEO guidelines.

ITW is an equal opportunity employer, committed to equal employment opportunity and fair treatment for employees, beginning with the hiring process and continuing through all aspects of the employment relationship.

ITW values our colleagues' unique perspectives, experiences, and ideas and creates workplaces where everyone can develop their careers and perform to their full potential.



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