SEO Manager

1 day ago

New York, New York, United States Zocdoc Full time
About the Role

Zocdoc is seeking a seasoned SEO Manager to lead our growth engine efforts. As the in-house expert in search engine optimization, you will drive strategy and execution to increase organic search visibility and traffic.

This role is at the heart of Zocdoc's growth engine and a key component in our mission to change the way people find and book care online.

Your Impact

You will play a meaningful role in making sure Patients can best discover Zocdoc via search engines. You will serve as the lead in-house expert in search engine optimization, driving strategy and execution to increase organic search visibility and traffic.

You will report to the head of SEO and work closely with the product and engineering teams to identify projects that will grow Zocdoc's search audience.

Responsibilities
  • Leading a continuous process to identify product, content, UX, and technical SEO projects to grow Zocdoc's organic search audience
  • Conducting audits and research to pinpoint growth opportunities
  • Developing and proposing data-driven recommendations for SEO tests and changes, complete with thorough analysis and rationale
  • Collaborating with product, design, and engineering teams to execute growth strategies, including crafting user stories and supporting acceptance testing
  • Assisting the Director of SEO in constructing a compelling business case for the SEO roadmap and strategic initiatives
  • Continuously monitoring and analyzing health and performance metrics, and responding promptly to any emergent issues
  • Staying up to date on industry trends; integrating advanced SEO techniques and tools into the company
  • Providing ongoing knowledge sharing within the company to elevate the SEO acumen of the organization
Requirements
  • An unrelenting desire to build more equitable, inclusive and diverse workplaces
  • 5-8 years of experience in SEO, with at least 3 years of experience working directly with product teams within large marketplace or eCommerce businesses
  • A proven track record of championing and executing on growth strategies
  • Expert-level understanding of current SEO tools and all aspects of technical SEO
  • Excellent analytical, organizational, and project management skills
  • Strong communication and collaboration skills, capable of working effectively with cross-functional teams
  • Humility. You believe in treating all people with dignity and respect, regardless of title or tenure
What We Offer
  • Flexible, hybrid work environment
  • Unlimited PTO
  • 100% paid employee health benefit options
  • Employer funded 401(k) match
  • Corporate wellness programs with Headspace and Peloton
  • Sabbatical leave (for employees with 5+ years of service)
  • Competitive parental leave
  • Cell phone reimbursement

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