Internal Communications Specialist
4 weeks ago
The Internal Communications Specialist will be responsible for developing and implementing a comprehensive internal communications strategy to engage and inform faculty, staff, and student-employees at Metropolitan State University of Denver. This role will work closely with University leaders and the Administrative Branch to support the University's Strategic Plan goal of being a career destination of choice.
Key Responsibilities
Develop and refine internal communications plans, channels, tools, distribution lists, and guidelines.
Partner with colleges, schools, and branches across the University to integrate communication channels and streamline communication efforts.
Develop and maintain resources such as criteria documents, toolkits, and materials to assist campus leaders and communicators in effective strategic communication.
Oversee a process and policy for disseminating mass communication, including identifying and cultivating the monitoring, aggregation, and strategic dissemination of campus news and information.
Work closely with University leaders and the Administrative Branch to support the University's Strategic Plan goal of being a career destination of choice.
Strategically counsel campus leaders on effective communication methods, tools, and approaches.
Collaborate with the associate director of editorial and content operations to ensure that the Early Bird site is strategically publishing employee-focused content that aligns with the University's overall internal communication strategy.
Measure the success of internal communications strategies by analyzing website and newsletter metrics, developing readership and engagement surveys, and tracking other key performance indicators.
Writing and Content Creation
Write 2-4 employee-centric news, features, or other stories weekly, collaborating with the associate director of editorial and content operations to ensure strategic alignment with internal communication goals.
Serve as managing editor of the Early Bird employee e-newsletter, overseeing a newsletter calendar and distributing strategically important topics to campus employees.
Serve as managing editor of MSU Denver's Faculty-Staff Hub, updating, developing, and executing editorial processes and hub content.
Build stories in WordPress, the University's content-management system, as well as Marketing Cloud, the University's email marketing platform.
Manage mass communication regarding employee events and recognition programs.
Issues Management and Crisis Communication
Serve as a core member of the University's crisis communication team.
Craft and disseminate mass communication regarding emergencies and urgent University matters.
Supervisory and Other Duties
Supervise the student content-management and editorial assistant.
Professional development/training and special projects, including serving University committees, and other duties as assigned.
Required Qualifications
Bachelor's degree in journalism, communications, marketing, public relations, or a related field.
At least three years of professional experience in a communications, public relations, or marketing role.
Professional experience writing and editing for multiple communication platforms, as demonstrated in a portfolio of published work.
Experience using WordPress or similar content management systems.
Experience using Marketing Cloud or similar email newsletter tools.
Preferred Qualifications
At least five years of management experience in a communications, public relations, or marketing role.
Experience developing and executing internal communications strategies that support organizational priorities and align with broader strategic communications objectives.
Experience writing, publishing, and distributing employee-focused content, including internal news stories.
Expert-level knowledge of AP style, as demonstrated in resume, cover letter, and portfolio examples.
Experience managing an editorial calendar.
Experience planning, crafting, and distributing a regularly scheduled e-newsletter.
Experience editing photos using Adobe Photoshop or similar software.
Experience using digital storytelling tools, including video, infographics, maps, and photo slideshows.
Strong knowledge of digital analytics with demonstrated experience monitoring and analyzing metrics to inform content strategy.
Salary and Benefits
The salary range for this position is $57,600.00-$76,900.00. This position is paid monthly and is eligible for MSU Denver benefits.
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