Marketing Business Developer

3 days ago

Ann Arbor, Michigan, United States BELFOR Franchise Group Full time
Job Opportunity

BELFOR Franchise Group is seeking a qualified Marketing Business Developer to provide marketing support and develop/execute on plans that help build brand awareness and drive business growth across our franchise brands.

This role involves staying informed about relevant markets, industry trends, and the competitive landscape, while helping implement marketing, branding, and advertising plans that benefit franchisees. The ideal candidate will be able to work in a fast-paced team environment, be extremely task-oriented and organized; and be a strong communicator.

The key responsibilities of this position include:

  • Develop network communication through regular and ongoing email, social media, webinars and other channels
  • Help franchise owners be successful in their businesses
  • Implement national and local marketing plans as directed, guide ongoing development and execution of each of the plan's components
  • Plan, create and host ongoing monthly events such as webinars, in-person training classes and other online gatherings
  • Assist with improvements and updates to brand's websites and related projects such as videos
  • Write and edit content for social media, PR and other marketing initiatives
  • Manage and maintain the franchisee intranet site, including content creation
  • Assist with branded apparel and promotional items when necessary
  • Communicate with franchisees and marketing team members about project, event or campaign expectations and goals
  • Conduct analyses on performance of marketing programs
  • Work with the team on executing marketing tasks within the company culture, marketing goals and brand messaging
  • Collaborate with the Marketing Department, Brand operations teams and vendors to coordinate plans for both national and local use
  • Oversee the delivery of projects and make adjustments as necessary to ensure they are delivered to specifications and high standards
  • Work cross functionally with multiple departments and support new projects/opportunities as they arise throughout the year
  • Assist with the BELFOR Franchise Group Annual Convention
  • Promote all BELFOR Franchise Group brands internally and externally
  • Assist with development of national marketing plans, including advertising events and charitable partnerships
  • Provide start-up support to new franchise owners

The ideal candidate will have a Bachelor's degree in marketing, advertising, or communications, or equivalent experience, along with past work experience as a marketing coordinator or other marketing or related role. Strong organizational skills, effective communication, and strategic thinking are also essential for this position.

We offer an estimated salary range of $65,000 - $85,000 per annum, depending on experience and qualifications.

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