Senior Brand Manager
4 weeks ago
Darigold is seeking a dynamic leader and growth-oriented brand marketer to join our team in continuing to build Darigold into a world-class brand and marketing organization. As a member of the Darigold brand team, you will lead brand-building, portfolio, and innovation strategies for Darigold's Value-Added Milk portfolio. As a Brand Manager, you will also be a strategic voice of the customer within the Darigold organization while being accountable for your marketing and portfolio performance.
Key Responsibilities:- Champion the Darigold brand with consumers, customers, and internal stakeholders.
- Leverage consumer insights to craft winning brand marketing and innovation strategies.
- Evaluate business performance to unlock superior P&L and market performance growth for Darigold's branded Value-Added Milk portfolio.
- Monitor business performance, identify actions needed, and implement an action plan on business metrics.
- Develop, validate, and gain internal alignment for all elements of the marketing mix: products, price, promotion, and financial performance.
- Provide engaging leadership and coaching for 1-2 associate/senior brand managers.
- Lead agency partners in developing best-in-class brand building communications, advertising, and shopper marketing initiatives.
- Partner with Consumer Insights partners to conduct quantitative and qualitative market research.
- Lead and collaborate with cross-functional teams to assess feasibility, commercialize, and launch winning innovation and renovation platforms.
- Develop sell stories and customer marketing plans to accelerate omni-channel distribution and performance of the Darigold brand.
- Support leadership in annual and long-term strategic planning.
- Be a positive and visible leader within the Darigold organization.
- Build inclusive, high-performing, and engaged teams.
- Bachelor's degree required. MBA preferred.
- 7+ years of progressively advancing brand management and/or marketing experience.
- 2+ years of team leadership and/or supervisory experience.
- Food & Beverage and/or CPG industry experience, preferred.
- Strategic thinker with demonstrated results developing and executing strategic marketing, portfolio optimization, and new product development initiatives.
- Demonstrated marketing and financial acumen with P&L management experience.
- Strong drive for results, interpersonal skills, and cross-functional team leadership experience.
- Inventive problem solver with good understanding of consumer insights and primary research concepts and tactics.
- Entrepreneurial, growth-oriented mindset and spirit.
- Clear communication and analytical skills with the ability to story tell.
- Skilled leader, coach, and motivator, enabling and developing high-performing teams.
- 401k competitive employer matching.
- Comprehensive medical, dental, and vision benefits.
- Employer-paid life and disability coverage.
- Paid time off and paid holidays.
- 8 weeks paid parental leave.
- Education assistance.
- Employee assistance program.
- Flexible hybrid working arrangement where applies (up to 2 days/week after initial 90 days and approval by hiring manager and HR).
- Access to great dairy products and participation in our employee butter purchase program.
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