Senior Brand Manager

4 weeks ago


Boise, Idaho, United States Darigold Full time

Darigold is seeking a dynamic leader and growth-oriented brand marketer to join our team in continuing to build Darigold into a world-class brand and marketing organization. As a member of the Darigold brand team, you will lead brand-building, portfolio, and innovation strategies for Darigold's Value-Added Milk portfolio. As a Brand Manager, you will also be a strategic voice of the customer within the Darigold organization while being accountable for your marketing and portfolio performance.

Key Responsibilities:
  • Champion the Darigold brand with consumers, customers, and internal stakeholders.
  • Leverage consumer insights to craft winning brand marketing and innovation strategies.
  • Evaluate business performance to unlock superior P&L and market performance growth for Darigold's branded Value-Added Milk portfolio.
  • Monitor business performance, identify actions needed, and implement an action plan on business metrics.
  • Develop, validate, and gain internal alignment for all elements of the marketing mix: products, price, promotion, and financial performance.
  • Provide engaging leadership and coaching for 1-2 associate/senior brand managers.
  • Lead agency partners in developing best-in-class brand building communications, advertising, and shopper marketing initiatives.
  • Partner with Consumer Insights partners to conduct quantitative and qualitative market research.
  • Lead and collaborate with cross-functional teams to assess feasibility, commercialize, and launch winning innovation and renovation platforms.
  • Develop sell stories and customer marketing plans to accelerate omni-channel distribution and performance of the Darigold brand.
  • Support leadership in annual and long-term strategic planning.
  • Be a positive and visible leader within the Darigold organization.
  • Build inclusive, high-performing, and engaged teams.
Requirements:
  • Bachelor's degree required. MBA preferred.
  • 7+ years of progressively advancing brand management and/or marketing experience.
  • 2+ years of team leadership and/or supervisory experience.
  • Food & Beverage and/or CPG industry experience, preferred.
  • Strategic thinker with demonstrated results developing and executing strategic marketing, portfolio optimization, and new product development initiatives.
  • Demonstrated marketing and financial acumen with P&L management experience.
  • Strong drive for results, interpersonal skills, and cross-functional team leadership experience.
  • Inventive problem solver with good understanding of consumer insights and primary research concepts and tactics.
  • Entrepreneurial, growth-oriented mindset and spirit.
  • Clear communication and analytical skills with the ability to story tell.
  • Skilled leader, coach, and motivator, enabling and developing high-performing teams.
Benefits of Working at Darigold:
  • 401k competitive employer matching.
  • Comprehensive medical, dental, and vision benefits.
  • Employer-paid life and disability coverage.
  • Paid time off and paid holidays.
  • 8 weeks paid parental leave.
  • Education assistance.
  • Employee assistance program.
  • Flexible hybrid working arrangement where applies (up to 2 days/week after initial 90 days and approval by hiring manager and HR).
  • Access to great dairy products and participation in our employee butter purchase program.
Our Commitment to Diversity: Achieving our vision to Lead Dairy Forward requires cultivating and supporting a team with varying backgrounds, experiences, and perspectives. We are committed to providing a workplace based on mutual respect where all employees feel included and can bring their best and authentic selves to work every day. We are proud to be an Equal Opportunity Employer and Affirmative Action Employer. We welcome all qualified applicants without regard to race, color, national origin, sex, gender identity and expression, age, sexual orientation, veteran status, disability, marital status, creed, religion, genetic information, or any other characteristic protected by federal, state, or local law.

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