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Digital Asset Manager

1 month ago

Los Angeles, California, United States Bobrick Full time
About the Role

We are seeking a highly skilled Digital Asset Manager to join our team at Bobrick. As a key member of our organization, you will play a pivotal role in optimizing our digital assets and selling tools to enhance the customer experience and drive sales growth.

Key Responsibilities
  • Evaluate and integrate digital selling tools, such as digital specification solutions, DAM systems, PIM, chatbots, and e-commerce platforms, to support sales efforts.
  • Oversee the Digital Asset Management System (DAM) to ensure that product-related digital assets are effectively managed and accessible to relevant stakeholders and across various channels.
  • Stay up-to-date with the evolving impact and integration of generative AI in industry processes, particularly in areas like architectural design and specifications, and ensure that assets are compatible and seamlessly integrated with these models.
  • Collaborate with Marketing, Sales, and Business Units to identify, develop, and expand the offering of digital selling tools that aligns with overall business objectives.
  • Manage workflow for asset requests, including intake, prioritization, tracking, and delivery, while ensuring timely responses to stakeholders.
  • Customize digital selling tools to meet the specific needs of both self-service customers and the Sales Team, and continuously optimize these tools to improve efficiency, user experience, and sales outcomes.
  • Provide training and support to both customers and internal sales personnel on how to effectively use digital selling tools, and develop training materials, documentation, and resources as needed.
  • Utilize data analytics tools to track key performance metrics related to digital selling tools, analyze data to identify trends, insights, and areas for improvement, and generate regular reports to inform decision-making and measure the success of digital selling initiatives.
  • Ensure that digital selling tools comply with relevant regulations and industry standards, particularly regarding data privacy and security, and implement measures to safeguard sensitive information and mitigate risks.
  • Stay informed about industry trends, competitor activities, and emerging technologies in digital sales, and use market insights to identify opportunities for innovation and differentiation in our digital selling approach.
Requirements
  • Bachelor's degree in marketing, Business Administration, Architecture and Design, Information Technology, or a related field, with proven experience in digital marketing and/or digital asset management.
  • Proven experience (5+ years) in successful implementation of digital assets and tools, data asset management, marketing communications, or related roles preferably in the B2B building product manufacturing or construction industry.
  • Strong understanding of digital sales processes, customer journey mapping, and the Building Product industry.
  • Familiarity with a variety of digital selling tools and platforms, such as e-commerce software, CRM systems, chatbots, and marketing automation tools.
  • Excellent analytical skills, with the ability to interpret data, generate insights, and make data-driven decisions.
  • Exceptional communication and interpersonal skills, with the ability to collaborate effectively across teams and influence stakeholders at all levels.
  • Detail-oriented mindset with a focus on continuous improvement and a passion for delivering exceptional customer experiences.
About Bobrick

Bobrick, headquartered in North Hollywood, CA, is the industry-leading manufacturer of Stainless Steel commercial washroom accessories with 100+ years of experience. A mid-sized, privately owned company, Bobrick includes brands such as Koala Kare, operates multiple manufacturing facilities throughout the US, Canada, the U.K. and India, and conducts business in over 125 countries worldwide.

We view our culture as a competitive advantage and a foundation for continued success. Our positive and supportive culture encourages our people to do their best work every day. Bobrick respects work-life balance, has a strong commitment to employee development, and attributes its success to four core values and their alignment with its employees, suppliers, sales representatives, distributors, and other channel partners.