Marketing Director

1 month ago

Centennial, Colorado, United States Jones Law Firm PC Full time
Job Description

We are seeking an experienced Marketing Director to join our team at Jones Law Firm PC. As a key member of our organization, you will be responsible for developing and implementing a comprehensive marketing strategy that drives sales growth and revenue.

The ideal candidate will have a proven track record of success in senior marketing roles, with a strong understanding of digital marketing techniques and technologies. You will be responsible for leading the planning, execution, and optimization of digital marketing campaigns across various channels, including paid search, display advertising, social media, email marketing, and affiliate marketing.

You will also be responsible for collaborating with our web development team to optimize our e-commerce website for usability, performance, and conversion rate optimization (CRO). Additionally, you will develop a content strategy for our e-commerce platform, including service options, landing pages, blog posts, and multimedia content.

Responsibilities:

  • Develop and implement a comprehensive marketing strategy that drives sales growth and revenue.
  • Lead the planning, execution, and optimization of digital marketing campaigns across various channels.
  • Collaborate with our web development team to optimize our e-commerce website for usability, performance, and CRO.
  • Develop a content strategy for our e-commerce platform, including service options, landing pages, blog posts, and multimedia content.
  • Implement strategies to acquire new customers through targeted advertising, lead generation campaigns, and strategic partnerships.
  • Develop and execute retention strategies to increase customer loyalty and lifetime value.
  • Establish key performance indicators (KPIs) to measure the effectiveness of e-commerce marketing initiatives.
  • Develop and recommend pricing strategy and roadmap that results in the greatest share of the market now and in the future.
  • Conduct market research and competitive analysis to identify trends, opportunities, and threats in the e-commerce landscape.
  • Cross-functional collaboration with CEO/Owner, sales, and client concierge teams to ensure alignment of e-commerce initiatives with overall business goals.
  • Manage a team of marketing professionals, providing guidance, mentorship, and performance feedback.

Qualifications:

  • Bachelor's degree in marketing, business administration, advertising, communications, or related field.
  • Master's degree preferred.
  • Proven experience (5 years) in a senior marketing role, with a track record of driving successful marketing strategies and campaigns.
  • Strong leadership and managerial skills, with the ability to inspire and motivate teams.
  • Excellent communication, presentation, and interpersonal skills.
  • Strategic thinker with a data-driven and results-oriented approach.
  • Proficiency in marketing analytics tools and platforms.
  • Creative problem solver with the ability to thrive in a fast-paced environment.
  • Demonstrated understanding of digital marketing techniques and technologies.
  • Experience with CRM systems, graphic design software, social media, WordPress, Facebook, YouTube, etc.
  • Proven ability to manage budgets and optimize marketing spend for maximum ROI.

About Company:

We are an established, highly respected divorce and family law firm in Colorado. Our office environment is hybrid/remote, congenial, drama-free, and work-life balance oriented, and we are proudly on a fast growth and scaling trend. We are looking for an experienced marketing professional who cares about numbers and people to join our amazing team.

Benefits include medical, dental, 401k, paid time off, paid parental leave, and discretionary bonuses.

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