Creative Director of Retail Marketing

2 weeks ago

Pittsburgh, Pennsylvania, United States GNC Full time
Job Title: Creative Director of Retail Marketing

As a key member of the GNC team, the Creative Director of Retail Marketing will oversee the development and execution of all retail-oriented creative for GNC. This includes all vertically oriented promotional advertising and campaign needs for in-store signage, events, CRM Marketing/direct mail, collateral, digital ads, emails, website, event marketing, and any related advertising.

Key Responsibilities:
  • Drive visual design direction and communicate design goals to print and digital creative teams and production artists.
  • Lead studio or location photography needs and ensure integration throughout all channels of a campaign.
  • Collaborate with various areas of marketing, vendors, and business partners to oversee the development and production of all retail marketing collateral that supports company goals, is within budget, and to specifications.
  • Develop top-line creative concepts for all GNC retail/promo campaigns and projects as specified in briefs provided by various business partners (or Planning teams).
  • Maintain a solid reporting line to VP of Creative and other senior leadership.
  • Provide support and clear communication to the senior team on current initiatives, while ensuring work is creatively outstanding - yet meets all proposed objectives.
  • Manage all projects to a specific retail-creative operating budget, and provide input upfront to help determine those allocations.
  • Initiate high-level brainstorming / retail campaign development sessions.
  • Provide oversight during concept phases to ensure ideas integrate and translate within digital, print, social, broadcast, and all traditional and non-traditional media.
  • Act as the creative catalyst for the brand, driving the expression of the brand in all marketing channels.
  • Direct the execution of creative retail campaigns in print and digital media (display, web, and social) for our stores, websites, and social channels.
  • Partner with Project Managers, Merchants, other Creative Team members, and Agencies to optimize outputs.
  • Lead and collaborate with outside agency or freelance creative resources for outside concept development as required.
  • Review all final creative pieces and ensure quality, efficiency, and accuracy.
  • Support usage, updating, and maintenance of Brand Guidelines.
  • Ensure all other creative teams are informed of project status and proactively communicate any challenge that puts a project at risk.
  • Coordinate with other teams to ensure optimal and efficient workflow for the creative team.
  • Prioritize and select appropriate resources for all creative assignments (both internal resources, i.e., designers, and external vendors, i.e., printers, coders, photographers).
  • Recruit, train, develop, retain, and manage the creative to ensure effective and efficient operation of materials development and implementation.
  • Define roles and responsibilities of all Creative print, digital, and copy personnel in order to consistently produce all levels of creative work.
  • Recognize and leverage successful methods and technologies to support the creative process. Maintain that workflow system to increase work volume and production speed without compromising quality or innovation.
  • Stay on top of all trends and innovations in retail marketing in order to keep the creative team inspired and in-the-know.
  • Support photo shoot planning and execution with other members of the team and outside partners.

Requirements:

  • Oversee development of top-line creative concepts for all GNC retail/promo campaigns and projects as specified in briefs provided by various business partners (or Planning teams).
  • Maintain a solid reporting line to VP of Creative and other senior leadership.
  • Provide support and clear communication to the senior team on current initiatives, while ensuring work is creatively outstanding - yet meets all proposed objectives.
  • Manage all projects to a specific retail-creative operating budget, and provide input upfront to help determine those allocations.
  • Initiate high-level brainstorming / retail campaign development sessions.
  • Provide oversight during concept phases to ensure ideas integrate and translate within digital, print, social, broadcast, and all traditional and non-traditional media.
  • Act as the creative catalyst for the brand, driving the expression of the brand in all marketing channels.

What We Offer:

  • A dynamic and innovative work environment.
  • Opportunities for professional growth and development.
  • A competitive salary and benefits package.
  • A collaborative and supportive team environment.

How to Apply:

Please submit your application, including your resume and a cover letter, to [insert contact information].

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